Today the Italian streetwear label debuted its first ever collection of sunglasses, marking the expansion of the brand into eyewear. The campaign titled, “All The Faces Of GCDS”, features images of different faces and facets that represent the brand and promotes its customers to “feel unique” and “feel the love” while wearing the aesthetically cool shades. The intention of the campaign is to show that sunglasses don’t wear you, you wear them.
The new collection is in collaboration with and licensed by eyewear giant Marcolin. Cofounder and Creative Director Giuliano Calza told Forbes, “It was clear in my mind that I had to make this happen with a much larger structure and on a larger scale, which Marcolin offered me as soon...
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