Gabriela Hearst, the Uruguay-born, New York–based designer whose eponymous label turned five this year, is the new creative director of Chloé. CEO Riccardo Bellini welcomed her in a statement this morning. Hearst is the first non-European to hold this post (Natacha Ramsay-Levi’s exit was announced last week). Her craft-forward aesthetic meshes with Chloé’s, but what likely sealed the deal for Hearst was her sustainability bona fides. Last month in an interview with WWD, Bellini indicated that Chloé was seeking B Corporation certification for its social and environmental performance and creating an advisory board to hold the company accountable. “What a brand stands for, its beliefs and values, will become as relevant as products and aesthetics,” he said. For many brands sustainability has become...