To top
21 Aug

How HipDot Helped FacedByKareem Create His Dream Palette (Allure)

HipDot20x20FacedByKareem20campaign201
In the burgeoning era of influencer beauty collaborations, knowing who truly has a say in what products they put their name on can be a tightly held industry secret. But the new HipDot x FacedByKareem Palette is all about transparency and teamwork. In February, makeup artist Kareem Maliek Rogers, known as FacedByKareem to his 20,400 (and counting) Instagram followers, put together a proposal for a sunset-meets-neutral palette — down to the exact undertones, fonts, and shade names he wanted to include — and HipDot created it to a T. "I put the shade name, what it meant to me, the undertone, like, slightly red, slightly golden, neutral but still have like a little bit of coolness to it. I made it very specific in the email," Rogers...
Continue reading
27 Jul

Charli And Dixie D’Amelio Team Up With Morphe For A Gen Z Makeup Line (ELLE)

morphe2-phase1-group-1728-04a-1595264183
Get ready to see more beauty TikTok videos from Charli and Dixie D'Amelio! The viral sisters have joined forces with Morphe's new sub-brand Morphe 2 to launch their very first makeup line, marketed towards the Gen Z audience. https://www.instagram.com/p/CC3XgZ1A9qk/ "Morphe 2 offers a unique, Gen Z-friendly product range that promises to be the go-to for beauty enthusiasts lookingfor a fresh faced glow, without the full face beat." the brand said in a press release. "Morphe 2 invites all individuals to celebrate their varying relationships with skin care, makeup, and beauty." "With Morphe, we’re working together to show that you are beautiful with or without makeup," Charli told Allure. "I want people to wear as little or as much as they want and feel confident."...
Continue reading