In fashion, we tend to focus on different styles every season, but the trendiest clothing brands can also shape the scene big time. Whether a brand is known for a niche aesthetic or a wardrobe staple that transcends subcultures, there are certain brands you just can’t miss, even without a noticeable logo.
These days, familiarizing yourself with the trendiest clothing brands is easier than ever. Sure, you’ll still spot someone ultra stylish wearing them on the street or drive by a storefront. But now, you can also see people from all walks of life talking about how much they love a brand on social media. You can buy second-hand and vintage clothing from someone on the other side of the country or even the world. The cycle moves faster and has a farther reach than ever before, so those top spots are coveted for a reason.
Whether you’re trying to secure the next big it-bag, try a new look, or just need a place to shop, Lyst studied and shared a report of the hottest brands of the season from October to December 2024. And since there are still a few more months ahead of us until spring, we’ve compiled some of the best items to shop for both newbies to the brands and seasoned fans for under $300. So, without further ado, let’s get into the top 5 trendiest clothing brands.
5. Coach
Jumping up ten spots, Coach landed within the top five of Lyst’s hottest brands for the examined period. The American fashion brand has been a classic for years but has recently become a Gen Z hit as well, thanks to support from stars like Megan Thee Stallion, Lil Nas X, KATSEYE, Ella Elmhoff, and more. Its induction comes at the perfect time because the trendy bow sweater is on sale now, so you can get a few wears in this winter and then transition it into your spring wardrobe, too. The viral Brooklyn bag, which has Bella Hadid’s stamp of approval, among many others, is a stylish but practical purse for everyday wear. But that’s just the start. Coach has plenty of options under $300, including their special edition Lunar New Year collection.
COACH
Brooklyn Shoulder Bag 28
COACH
Crewneck Bow Sweater In Recycled Wool
4. Loewe
With adorable Studio Ghibli collabs and fun silhouettes plus classics like the raffia bag, Spanish brand Loewe has been charming the internet for years now. To join in on the trend, opt for eye-catching sunglasses that scream Loewe without actually saying Loewe. Or, let the brand’s iconic Anagram logo do the talking with a bracelet.
LOEWE
55mm Cat Eye Sunglasses
LOEWE
Slap Bracelet in Calfskin
3. Prada
PRADA
55mm Irregular Sunglasses
2. Saint Laurent
Whether you love listening to Rosé, watch all of Cha Eunwoo’s dramas, or look to Hailey Bieber for style inspiration, all signs point to Saint Laurent. The Parisian brand jumped up two spots to snag second place. If you’re willing to go a little bit over budget, a trendy pair of sunglasses is on sale now, but if you’re sticking to it, opt for a classically chic tote bag. (We’ll admit it — we can’t get enough of them, and neither can celebs! They’re just like us!)
54mm Rectangular Sunglasses
SAINT LAURENT
Oversized Saint Laurent Totebag in Brushed Cotton
1. Miu Miu
With backing from stylish stars like Sydney Sweeney and IVE’s Wonyoung and an aesthetic that fits right into the coquette trend, Prada’s younger sister brand held onto the top spot. An adorable scarf can help you get the Miu Miu look, and there are so many fun and chic ways to wear them now. To get one of the brand’s signature chevron leather goods, consider a pre-loved item, making for a sustainable, environmentally-friendly habit.
MIU MIU
Leather Compact Wallet
MIU MIU
Printed Twill Scarf
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Originally posted from “teenVOGUE” by DONYA MOMENIAN
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