In fashion, we tend to focus on different styles every season, but the trendiest clothing brands can also shape the scene big time. Whether a brand is known for a niche aesthetic or a wardrobe staple that transcends subcultures, there are certain brands you just can’t miss, even without a noticeable logo. These days, familiarizing yourself with the trendiest clothing brands is easier than ever. Sure, you’ll still spot someone ultra stylish wearing them on the street or drive by a storefront. But now, you can also see people from all walks of life talking about how much they love a brand on social media. You can buy second-hand and vintage clothing from someone on the other side of the country or even the world. The cycle moves faster and has a...

LAUNCHMETRICS SPOTLIGHT Long before the “bow girl,” in all her coquettecore glory, became a fashion archetype, there was Chanel. This morning at Paris Fashion Week, the French house wrapped the Grand Palais in a massive black ribbon to celebrate one of its most beloved motifs. (One which dates back to the braid that was embroidered on many of Gabrielle Chanel’s early creations.) Carlo Scarpato//LAUNCHMETRICS SPOTLIGHT The installation was designed by Willo Perron, and the ribbon inspiration extended to the collection, created by the in-house Creation Studio (incoming artistic director Matthieu Blazy will present his first show in October). With Tyla, Raye, and Camila Cabello looking on, the show explored the many uses of the trope. Jacket collars and cuffs were decorated with bows, of both the real and trompe l’oeil variety....

This year, charms, trinkets and toys have taken our outfits, homes and overall style to a whole new level. Bag charms are no longer just a nostalgic throwback to childhood, they’ve made a major comeback, with all of our handbags getting the “Birkin-ified” treatment. Leading the bag charm movement is POP MART, a brand renowned for its blind box figures and charms, which has found massive success under the umbrella of StockX — a powerhouse marketplace dominating the digital world with its viral blind boxing videos and high-in-demand drops. According to its latest report, it is now the platform’s second most-traded collectible brand, averaging over 1,000 daily sales in January 2025. Its meteoric rise is largely driven by the runaway success of Labubu, one...

We may receive a portion of sales if you purchase a product through a link in this article. If you’ve ever been jealous of Sydney Carlson’s ability to pilfer pieces from her older sister Devon Lee’s closet during a sleepover, the fashion world has listened to your desires. Specifically, Reformation tapped Devon Lee and her carefree Venice Beach energy for a collection of Y2Chaotic-lite fashion and of-the-moment accessories that are worthy of a close look (or payment plan). Devon Lee quickly went from phone-case purveyor to Balenciaga model with her easy California style mixed with hits from the early aughts. Her devil-may-care SoCal spirit is evident in the Reformation line, with polka-dot minis, suede skirts, farm-girl tops, and retro going-out tops that feel aligned with the inimitable style from 13 Going On 30....

  Judging by recent fashion week runways, it definitely seems like it. Yes, is the short answer, judging by the last three seasons of fashion week. During the Spring/Summer 2024 shows, we saw brands like Natasha Zinko, SRVC and Miaou leading the charge with boxer shorts and tiny pants, initially dismissed as a phase or a trend. But the distinct lack of trousers on the runway seemed to re-emerge even during the Fall/Winter 2024 season, seen at shows from Vivienne Westwood and Susan Fang to Dilara Findikoglu. Baum und Pferdgarten, Sinead O’Dwyer and ROTATE took over for Spring/Summer 2025, continuing to prove that shorter hems were the way forward. In summer, hot pants and boy shorts made perfect sense, but now, it seems the controversial trend has become more of a way of life. Also evidenced by Acne Studios‘ recent Fall/Winter 2025 collection, which favored...

Bottega Veneta dresses, hat, stole, and bag. Fendi dress, pants, bag, green key chain, bag charms, sunglasses (on bag), and shoes. Prada coat, blouse, skirt, fringe hat, bag, and shoes. Hermès jacket, pants, bracelets, bottle holder, scarf, belts, necklace (on belt), wallet, bag, and sneakers. Louis Vuitton dresses, necklaces, waist pack, bag charm, bag, bow hair clip, pouch, and shoes. Gucci coat, sunglasses, scarf, bracelet, gloves, and bags. Valentino vest, dress, and tights. Valentino Garavani hat, necklaces, gloves, bag, and boots. Hair by Ramona Eschbach for Oribe at Total World; makeup by Christine Corbel for Byredo at MA+ Talent. Model: Mona Tougaard at Elite Paris Model Management. Casting by Ashley Brokaw Casting. Special thanks to the Irié Art Foundation. Produced by Brachfeld; Executive Producer: Theo Guillemot; Production Manager: Teodora Vasev; Production Coordinator: Angie Sherbourne; Unit Production Manager:...

Valentino "Le Meta-Theatre des Intimites" show as part of Paris Fashion Week Fall 2025. Photo by Daniele Venturelli/Getty Images The fashion world has been gabbing about bathrooms. It started with Alessandro Michele’s fall 2025 Valentino show, staged on March 8 in a faux public bathroom with stalls painted in the house’s signature red. Michele’s explanation of his choice, as detailed in his show notes: “No intimacy can ultimately undress… Because the idea that there’s an authentic self, untouched by life and its determinations, is misleading.” Ultimately, it’s the toilet that got people talking. This isn’t the first time fashion has gone to the bathroom for inspiration. See the Winter 2025 issue of 032c, which featured a nude Amelia Gray on a pink toilet. Go back...