Blumarine by Marc Jacobs

Blumarine has linked up with Marc Jacobs’s Heaven line for a Y2K-focused capsule collection that’s one part Mean Girls, one part Bratz Dolls. The capsule, consisting of 11 pieces and available for purchase on July 7, features pink camo-print miniskirts, jeans with chain belts, cropped denim jackets, and baby tees that scream “aughts.” For its campaign, Blumarine and Marc Jacobs Heaven enlisted photographer Petra Collins and stylist Lotta Volkova to shoot and dress a cast of models inside a typical American high school. Amid rows of lockers, they clutch their tiny pink purses decorated with bedazzled “B” accents close to them; in the gym, they hold onto silvery pom-poms. “I remember lusting after Blumarine advertisements,” Ava Nirui, the creative director for Heaven by Marc Jacobs, said in a statement. “There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images.” To shop the collaboration, visit marcjacobs.com.