3
Sep
Balmain has unveiled their newest campaign to present their Fall 2021 collection, which was revealed through a five-episode drama series, Fracture, released Sept. 2. Once again pushing the boundaries of the fashion world, Balmain wanted to present their newest collection in an unexpected way, so they partnered with Channel 4 to create a television series. This collaboration led to Channel 4’s first branded entertainment drama series, and the first time a fashion brand has partnered with a broadcaster to showcase clothing.
Starring musical artist Jesse Jo Stark, Tommy Dorfman (13 Reasons Why), Ajani Russell (Skate Kitchen), and Charles Melton (Riverdale), this series follows songwriter Mya (Stark) and the relationships she has with her sibling Ari (Dorfman), one of her friends, Edie (Russell), and Noa, a poet (Melton). The story is...
Continue reading
0 Comments