But a new kind of fashion fan has become the protagonist of the 2020s industry—and they don’t care about being inside the show.
Hundreds of people can amass outside of runway shows in Paris. At first the crowds were small; a couple of kids hoping to see Rick Owens chilling outside the Palais de Tokyo. Now, shows attract such rabid fans that the police will cordon off streets, erect barricades, and establish a presence days in advance. It’s a tactical approach to making sure no one gets too good a view of Jisoo or Rosalía, though some shows, like Christian Dior, take an additional precaution, creating another inner sanctum where only the star’s drivers and accredited photographers can be present for that special moment of exiting a town car and entering a catwalk.
That doesn’t seem to discourage the fans, though. One excited Jisoo fan had been lined up for almost two hours outside Dior this season. “If I see her, I will just scream!” she explained. Another, who was at the very front of the police barricade around the VIP entrance, had been there for four hours. “I have to take a fashion week video for school,” she said. “I wanted to see Jisoo because she’s very beautiful, but she’s already gone inside.” Undeterred, she kept waiting for her to exit.
That’s the plight of a superfan: chasing celebrities around the globe and hoping for a run-in. But there’s another strain of amateur photographer who will line up on the curbs and railings. One man, who declined to give his name, traveled not only to almost every major fashion show during the week—“Saint Laurent, Etam, LOEWE, Chanel…” he rattled off—but also to the Venice Film Festival. What happened to the pictures he took with his DSLR camera? No telling.
- By: Steff Yotka
- Photographed by: Adam Powell
- Videos by: Skyler Dahan
- Date: October 22, 2024
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Originally posted from “SSENSE” by Steff Yotka
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