To top
6 Nov

Kendall Jenner Plays Sexy Santa for Jacquemus’s First Holiday Campaign (W Magazine)

The holiday season comes along and sprinkles its shine on everything it touches, turning store windows into portals to the North Pole, adorning trees with twinkling lights, and lending nutmeg-flavored goodness to otherwise average cocktails. Nothing is immune—especially not the world of fashion, which embraces the holiday season with a special joy and fervor. Every year, the holidays are coupled with new campaign rollouts: flashy videos, advertising shots, product launches, and more that merge your favorite brands with the spirit of wintertime. Perhaps they’ll provide you with a touch of holiday cheer—or better yet, ignite some under-the-tree inspiration for the gifting bonanza to come. Now that the holiday campaigns have debuted, they won’t stop until the yule log burns out at the end of December. Keep checking back here often as we track the latest surprise stars and eye-catching images of the 2023 holiday season.

Jacquemus
Photograph by Drew Vickers; Courtesy of Jacquemus

Jacquemus is getting into the gifting spirit this year by unveiling its first-ever holiday collection. Named “Guirlande,” a reference to tree garlands, the collection features ready-to-wear pieces and accessories for you and all those on your gifting list this year. To celebrate the collection, the French brand tapped Kendall Jenner as their campaign star, placing her in images by photographer Drew Vickers that find the model lounging at home, making the most of her everyday surroundings. She sits on a shearling chair in a white sweater—orange skis propping her feet up on the rug. In another photo, the model takes those skis on a trip down the slopes (read: stairs) wrapped in a rusted orange coat.

Photograph by Drew Vickers; Courtesy of Jacquemus
holiday campaigns 2023 jacquemus kendall jenner guirlande collection

The Guirlande collection is dedicated to “winter fun,” explaining the stark whimsy of the campaign images. Made up of a seasonal-appropriate color scheme of pine green, deep red, silver, gold, and black, the collection features Jacquemus classics—like their Chiquito bag and Le Cardigan—with wintry twists. Shearling takes center stage in the form of skirts, jackets, bags, and hats, and the Jacquemus logo is as prevalent as always: across the backs of sweaters, on bars of soap, and even on a snowball maker. Jenner, meanwhile, remains in simpler designs in the campaign. In one shot, she wears nothing but underwear and a Santa hat while lying on a couch, a pair of shoes haphazardly thrown before her. That risqué picture is nothing, though, compared to another that finds her completely naked from the waist down, with not a thing to cover her up but Christmas lights doing the best job they possibly can.

.

.

Originally posted from “W Magazine” by W Staff

Cometrend Staff
No Comments

Leave a reply