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19 Aug

MALL RATS FOREVER: DIESEL FW2 (SSENSE)

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Shop Til You Drop With the Latest Collection
by Glenn Martens—Meet You at the Food Court

Aughties mall starter pack: Hollister, Build-a-Bear, Spencer Gifts, Sam Goody, Victoria’s Secret, Panda Express. As a teenager, the mall represented independence, a space of possibility outside of the regularly scheduled programming of home and high school. A maze of yellow-lit hallways, these buildings were the perfect setting for the deep mundanity and drama of teendom. Endlessly scrolling on Instagram has replaced wandering around the fine establishments at the mall, and we’re reminiscing on days spent at the local shopping center doing nothing with friends. Planning and comparing outfits. People watching at the railings. Binging in the food court. Flirting with your crush and taking cheesy pictures. Browsing endlessly. For this FW22 Diesel editorial, we staged a mall takeover. Photographer Tom Kneller captured the uncanny fantasy of a perpetual shopping trip, staying at the store even after everyone has left. In our hearts, we’re mall rats forever.

Model (left) wears Diesel jacket. Model (right) wears Diesel jacket. Top Image (Left): Model (left) wears Diesel t-shirt and Diesel sneakers. Model (right) Diesel jacket and Diesel skirt. Top Image (Right): Model wears Diesel shirt and Diesel backpack.

Model wears Diesel shirt and Diesel sneakers.

Model (left) wears Diesel t-shirt and Diesel belt. Model (right) wears Diesel shirt.

Model wears Diesel t-shirtDiesel belt and Diesel sneakers. Model (right) wears Diesel shirt and Diesel sneakers.

Featured In This Image: Diesel belt and Diesel t-shirt.

Models (Left to Right): Model wears Diesel shirt and Diesel sneakers. Model wears Diesel jacket and Diesel bag. Model wears Diesel coat. Model wears Diesel coatDiesel skirt and Diesel sneakers.

  • Photographer: Tom Kneller
  • Stylist: Zoey Radford Scott
  • Executive Producer: Jill Ferraro
  • Production Company: Paradise Productions
  • Production Manager: Mia Jarrett
  • Casting Director: Michele Mansoor
  • Groomer: Matt Benns
  • Lighting Director: Ashley Markle
  • Lighting Assistant: Julian Lopez
  • Stylist Assistant: Finn O’Brien
  • Location Manager: Nikki Cardona
  • Production Coordinator: Ani Schroeter
  • Production Assistants: Eloy Correia & Jeff Dalessandro
  • Models: Kaia Abraham, Saul Rodgriguez, Nile Winchester, Serena Bentley
  • Date: August 19, 2022

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Originally posted from “SSENSE” by

  • Photographer: Tom Kneller
  • Stylist: Zoey Radford Scott
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