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15 Dec

16 Items That Went Viral on TikTok This Year (VOGUE)

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After spending hours mindlessly scrolling through TikTok’s For You Page, it’s become clear that the app is a serious trend forecaster. TikTok’s predominantly Gen Z users clearly have their finger on the pulse of the latest and greatest products. Even better, they often post candid reviews about what makes a product so damn good (or not so good). So, in honor of the shopping community on the app, we’ve rounded up the best items that went viral on the app this year (and where to shop them).

Consider this list below a foolproof shopping guide for the holidays, because not only do all of these items come with stellar reviews, but they have all gotten the TikTok seal of approval—an audience known to be brutally honest. Some of the most viral items on the list? Affordable foundations, celebrity-favorite designer shoes, and a desk that even lets you work out while you work.

Below, shop 16 TikTok-approved products.

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Rare Beauty liquid blush

TikTokers were impressed with how highly-pigmented Rare Beauty’s liquid blush is (that’s Selena Gomez’s brand). Less is more with this product—all you need is a few small dots, and it goes a long way.

Image may contain: Cosmetics, and Lipstick
Rare Beauty Liquid Blush

$20  SEPHORA
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KVD Beauty Good Apple skin-perfecting foundation balm

TikTok’s beauty influencers are on board with how high-coverage this foundation is (but it’s still lightweight). Many noted that it has a nice, matte finish, so it won’t get oily throughout the day.

Image may contain: Cosmetics, Face Makeup, Jewelry, Accessories, Accessory, and Ring
KVD Beauty Good Apple Skin-Perfecting Foundation Balm

$38  ULTA BEAUTY
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Coach Tabby shoulder bag

Shoulder bags have been a big hit this year, but TikTok was especially smitten with Coach’s plushy Tabby bag. They come in a variety of colors, and this TikToker even has several ones in different hues.

Image may contain: Handbag, Accessories, Accessory, Bag, and Purse
Coach Tabby shoulder bag

$395  COACH
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Wilfred Melina pants

These leather Melina pants from Wilfred have been making their rounds on fashion TikTok. Many are drawn to their accessible price point (only $148), and how flattering the straight-cut silhouette is.

Image may contain: Clothing, Apparel, Pants, Denim, and Jeans
Wilfred Melina pants

$148

ARITZIA
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Vivienne Westwood Mini Bas Relief necklace

Vivienne Westwood’s pearl and planet-themed necklace has been the breakout accessory on TikTok this year. Plenty of creators have unboxed their necklaces on-camera, while others have even found dupes.

Image may contain: Bracelet, Jewelry, Accessories, Accessory, and Necklace
Vivienne Westwood Mini Bas Relief choker

$210  VIVIENNE WESTWOOD
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Charlotte Tilbury Hollywood contour wand

This contour wand from Charlotte Tilbury has been a breakout hit (it continues to sell out), thanks to how easy it is to use—meaning, no, you don’t have to be a Kardashian to know how to contour. This TikToker noted it’s a dream to blend, and that they come in the perfect shades.

Charlotte Tillbury Hollywood Contour Wand

$38  SPACE NK
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Seasum butt-lifting leggings

TikTok became obsessed with these leggings, which compress and lift the butt to dramatic effect. This TikToker even made her boyfriend do a blind reaction to her in them (his reply? “Damn, you look good.”)

Seasum butt-lifting leggings

$12  AMAZON
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Chanel mirror duo

TikTok found the cheapest thing that Chanel sells—an under-$50 compact mirror bearing those signature double-Cs—and fell in love.

Chanel Mirror Duo

$42  CHANEL
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Skims long ribbed slip dress

TikTok says the long, ribbed slip dresses, from Kim Kardashian’s label Skims, feel like a second skin. This TikTok star was left instantly impressed after she tried it on. “Am I allowed to look this good,” she pondered. “Kim, you absolutely killed it.”

Skims ribbed long slip dress

$78  NORDSTROM
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Zara wide-leg jeans

This TikToker’s unboxing video of Zara’s most popular jeans has garnered over 700,000 likes alone. Many are fans of the high-waisted, straight-leg silhouette, which can be paired with anything.

Image may contain: Clothing, Apparel, Pants, Denim, and Jeans
Zara wide-leg jeans

$26  ZARA
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L’Oréal Paris Infallible 24-hour foundation

Many beauty TikTokers have said this affordable foundation feels like a “filter for your face.” Many have given it a 10/10 rating, though some say its shade range could be increased. It even passed this creator’s 8-hour wear test.

L’Oréal Paris Infallible 24-hour Foundation

$15  ULTA BEAUTY
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Versace Medusa Auvitas platforms

Ariana Grande and TikTok can agree on these mega platforms. Some creators bought the sleek, black platform boots; others went wild and embraced bold fuchsia pumps.

Versace Medusa Auvitas platforms

$1,425  BERGDORF GOODMAN
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Revlon oil-absorbing volcanic stone roller

If you have a problem with your makeup getting shiny throughout the day, try this oil-absorbing roller from Revlon. Simply glide across the T-zone, and you’re instantly matte again.

Image may contain: Bottle, and Shaker
Revlon Oil-Absorbing Volcanic Stone Roller

$14  ULTA BEAUTY
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FlexiSpot adjustable exercise workstation bike desk

Working from home has become the new normal, and TikTok has found the best desk ever. This cycling desk allows you to get your heart pumping while firing off those important emails.

FlexiSpot adjustable exercise workstation bike desk

$460  AMAZON
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CeraVe hydrating facial cleanser

A widely-available cleaner that’s affordable and actually works? That’s what TikTok is saying about this classic CeraVe cleanser. This dermatologist recommended it for those with normal, combo, and dry skin.

Image may contain: Bottle, Shaker, Cosmetics, Lotion, and Sunscreen
CeraVe Hydrating Facial Cleanser

$15  AMAZON
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Maybelline Lash Sensational Sky-High mascara

Meghan Markle said she’s a fan of this mascara—and TikTok took notice. The volumizing mascara adds instant lift to your lashes, and it looks good on minimal makeup and in full glam.

Image may contain: Cosmetics, and Mascara
Maybelline New York Lash Sensational Sky-High Mascara

$12  ULTA BEAUTY

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Originally posted from “VOGUE” by Christian Allaire

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