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12 Nov

LOEWE’S HOLIDAY COLLECTION IS ALL ABOUT BEAUTIFUL SIMPLICITY (V Magazine)

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The holiday season isn’t the holiday season without a jolly dose of Loewe.

For the Holiday Collection 2021, Loewe is launching an eclectic. vibrant collection fusing fine craftsmanship with the bold colors and playful prints the label is known for, a place where bright neons are juxtaposed with electric prints by Charles Francis Annesley Voysey, British architect and designer (1857-1941).

Shot by Tyler Mitchell, the Holiday Collection campaign evokes the whimsical, crafty spirit of Loewe and the warm-and-cozy atmosphere of the holidays. From small leather goods (the perfect stocking stuffers) to floor-length wool coats (the most unwrappable present under the tree), Loewe’s Holiday Collection is a triumph of the Spanish luxury house, a celebration of the “simplicity in decoration,” which, according to Charles Francis Annesley Voysey, “is one of the essential qualities without which no true richness is possible.”

A selection of small leather goods and charming accessories brings holiday cheer to the collection, with knick-knacks and pieces for everybody. Golden Anagram and Signature charms mingle with felt grape and lemon charms, while felt, calfskin and brass flower branches can be bundled together for the gift of a bouquet

A Loewe AirPod case with the face of a cat can be worn on a strap like a necklace, along with pouches in the shape of oranges, butterflies, snails. An Amazona Nano bag—dubbed the Amazona 23, a new design launching with the new Puzzle Hobo and a wide range of Flamenco bags—is restructured to be the perfect size for Santa’s best elves, and wallets, phone cases, cardholders and keyrings make for functional yet fashionable accessories.

Loewe’s holiday capsules have long featured stars of the 19th century Arts and Crafts movement in England, and this year is no different C.F.A. Voysey’s patterns of birds, flowers and hearts are interwoven through the collection; his iconic 1898 “The Owl” wallpaper is reinterpreted as a cozy intarsia wool cardigan, a wallet and a Pocket and Drawstring Pouch. Herbarium florals are embroidered into dresses and wool coats, printed over bags and totes, while pieces of electrifying sequins and neons provide a sleek contrast to the wonderful world of Voysey, tying in Loewe’s signature vision.

 

Shop the Loewe Holiday Collection now at Loewe.com.

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Originally posted from “V Magazine” by Trishna Rikhy

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