Say hello and Beep Beeeeep to Bird Club!

CEO and Creative Director, Chelsea Hansford, found inspiration in the classic American animated series ‘Looney Tunes’ and the long time battle between duo characters, Wile E. Coyote and Road Runner. For the collection, titled “Bird Club”, Hansford turned the 60’s cult TV classic into a bold color palette, with custom prints, and characters for an overall vibe that will make anyone who grew up with these cartoons feel super nostalgic.

In homage to ‘Looney Tunes’, Hansford partnered up with photographer, Amanda Charchian, to capture models Salem Mitchell and Lera Pen who go head to head for this season’s look-book shot at a ranch in Rim Rock located in the Joshua Tree desert mountain landscape.

“For me a theme can drive creativity, and it doesn’t have to be too literal,” Hansford told Vogue. “How can I keep things fun?”

The Fall Winter 2021 collection features two new custom prints: toucan print and blue jay plaid. The brand’s rib collection is her best selling line and it continues to grow, featuring v-neck jumpsuits, asymmetrical tunics, and chic two-piece sets in a range of bold and neutral colors like plum, oasis, kiwi, caramel, black, and macadamia. The returning terry capsule is complete with oversized long sleeve button downs, wide leg pant sets, and signature kimonos.

Terry is a silky, smooth fabrication made of organic cotton with a touch of rayon, offering comfort with an elevated look. The capsule launched for the SS21 with a catchy slogan “It’s terry, It’s terrific, It’s under $300”. The brand’s stretch and vegan leather capsules continue to grow in styles and palette, including new colors in the brand’s coveted stretch stirrup legging.

New bags include the shearling “Turnover Bag” and the satin “Lopsy Bag” which will be released in an array of colors from plum, bone, caramel, and black. The fan favorite “Puffin Bag” has been upgraded to a beaded version which will be released black and multicolor. New shoes include the “Cage Sandal” which will be offered in new and signature Simon Miller colors such as cranberry, chocolate croc, forest green, toffee, and black.

Not to mention, the brand’s classic high raid boots and scrambler boots are back with a suede twist. Vegan leather shoes are emphasized with new over the knee scrambler boots and faux shearling house slippers and favorite Bubble Clogs. The palette features tomato, sepia brown, oasis, blue jay plaid, white, and black.

Bold graphics have taken a new and exciting turn this season with a colorful “Bird Club” graphic on an oversized sweatshirt and tee, along with a new signature toucan embroidery on sweats and kimonos. Not to mention, this season is all about sweat sets which will come in bold colors and prints such as kiwi, blue jay plaid, fair orchard, natural, and black.

There’s truly something for every Simon Miller fan. Everything from the collection is available to order now on Simonmillerusa.com.

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Originally posted from “V Magazine” by Michelle Diaz