After giving us a sneak peek last month, Miley Cyrus’s new Gucci Flora Gorgeous Gardenia Eau de Parfum campaign is out, and it’s as dreamy as we could have hoped.
The fragrance was inspired by the idea of mystical powers. Reimagined in creative director of Gucci Alessandro Michele’s vision, it’s a modern reinterpretation of the white gardenia note with pear blossom accord and blended with jasmine grandiflorum. The bottle, like the video, is pink and floral fanciful perfection. “Fragrances are explorations and flowers, in particular, represent a world of infinite possibilities,” says Michele.
Since Gucci’s Flora Fantasy world is filled only with cute fluffy animals, flowers, and Miley Cyrus, we’re eager to visit as soon as possible. Thankfully, we won’t have to wait too long. Gucci Flora Gorgeous Gardenia Eau de Parfum will be available in the US beginning in August exclusively at Sephora, and available nationally in October.
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