Breaking Down the Green Trend Sweeping the Fashion World (W Magazine)

6 Jul

The timing of these enormous fields of green is worth noting: the world is still in a pandemic, but businesses are opening back up—even more intriguing is the fact that trend forecaster Lidewij Edelkoort predicted green would be the color of 2021, way back in 2019. Of course, Pantone also named the shade “Leprechaun 18-6022” as a leading color for its Fall 2021-2022 NYFW Color Forecast in February 2021, calling it a tribute to “the fun side of nature.”

At the center of all the greenness is Bottega Venta, which has chosen a bright, flat, and almost shockingly pigmented Kelly green for its packaging, including the aforementioned shopping bags—in addition to its spring 2021 clothing and accessories. On the brand’s runway, there were tailored coats and dresses in green, and for pre-fall 2021, sequined dresses and bags in all their lime-hued glory.

Bottega Veneta Spring 2021

Courtesy of Bottega Veneta

Molly Goddard Fall 2021

Courtesy of Molly Goddard

Molly Goddard Fall 2021

Courtesy of Molly Goddard

And while spring 2021 was rife with green, there were just as many examples for fall, including Molly Goddard’s mint green tutus, Marni’s artsy knitwear and Miu Miu’s vivid green balaclavas and knitted tights. Salvatore Ferragamo sent neon green blazers down its fall 2021 runway, too.

Molly Goddard Spring 2021

Courtesy of Molly Goddard

Fashion historians are adamant that green has always been a thing in fashion, but the increasing idea of sustainability is what has propelled the tone even more in recent seasons. “Some version of the hue appears in each era’s color story,” says historian Raissa Bretaña. “It helps that green is a secondary color—made up of blue and yellow—and has a broad range of possibilities based on cool or warm undertones. For example: a cool, minty shade of green was very popular during the 1950s, while the 1970s preferred a warm-toned avocado green.”

Christian Siriano Fall 2021

Courtesy of Christian Siriano

“Finding ways to make fashion more sustainable is at the forefront of every industry conversation at the moment—and perhaps efforts to make our wardrobes ‘greener’ is quite literally being manifested,” she adds.

Another possible reason for the trend? After months of wearing neutral colors and toned-down clothes, there’s a definite feeling that designers and shoppers want to go big. Green, as a color, is undeniably bold. It is by no means a tone that doesn’t immediately attract attention, especially when it’s neon, deep, or bright.

Michael Kors Spring 2021

Courtesy of Michael Kors

Victoria Beckham Spring 2021

Courtesy of Victoria Beckham

And if you’re wondering if green is right for you, maybe it has everything to do with mind over matter. “Some also think that green combines the mental qualities of blue, and the physical elements of yellow, making green the synergy of body and mind,” adds Pivirotto.

Originally posted from “W Magazine” by Kristen Bateman

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