Alo, the activewear brand that is favored by celebrities and Instagram influencers, is branching into the swimwear category. They partnered with one of the most desirable swimwear brands in the game, Frankies Bikinis, to make a limited edition capsule collaboration that launches on June 3.
“This Alo x Frankies Bikinis collaboration is a perfect mesh of two likeminded brands at the forefront of immersing fashion trends into their respective category – activewear and swimwear,” said Francesca Aiello, Founder and Creative Director for Frankies Bikinis. In her eyes, Alo showcases the Southern California lifestyle in the activewear category the same way that Frankies Bikinis highlights the California lifestyle in the swimwear world. “We have merged the two to create a fashion-forward, inclusive, active inspired swimwear collection.”
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