Petra Collins may have dubbed her dream-like brand ‘I’m Sorry,’ but the conceptual art and fashion label is fiendishly unapologetic, and its latest collaboration with accessories brand D’heygere, founded by the Belgian born designer, Stephanie D’heygere, is so wistful, so explorative, so girlhood. V are obsessed. Courtesy of D’heygere x I’m Sorry  For D’heygere, fashion is playful. For Petra it’s powerful. For both, it’s a form of self-expression as much as it is exploration (of the self, that is). The collection, an eclectic mix of life-like jewelry pieces, is inspired by the themes of girlhood — exploring the teenaged past in the much more seasoned present. Petra’s childhood was marked with discovery. Courtesy of D’heygere x I’m Sorry When the Canadian photographer, director, and visual artist discovered...

We may receive a portion of sales if you purchase a product through a link in this article. When I was shopping this weekend, I noticed all the sneakers in the stores I hopped into were, for lack of a better word, deflated. They were mere suggestions of shoes, with incredibly thin soles and zero support. They also all had straps across them, around them, looking more and more like ballet shoes than regular lace-ups worn to the gym. The fashion pendulum has swung away from chunky sneakers (which we’ve documented before) but they’re hybridizing into a ballerina sneaker mix we also first saw on the runway at Miu Miu (where else?), then again in November from Onitsuka Tiger’s Patou collab, and now, we officially cannot ignore...

In fashion, we tend to focus on different styles every season, but the trendiest clothing brands can also shape the scene big time. Whether a brand is known for a niche aesthetic or a wardrobe staple that transcends subcultures, there are certain brands you just can’t miss, even without a noticeable logo. These days, familiarizing yourself with the trendiest clothing brands is easier than ever. Sure, you’ll still spot someone ultra stylish wearing them on the street or drive by a storefront. But now, you can also see people from all walks of life talking about how much they love a brand on social media. You can buy second-hand and vintage clothing from someone on the other side of the country or even the world. The cycle moves faster and has a...

LAUNCHMETRICS SPOTLIGHT Long before the “bow girl,” in all her coquettecore glory, became a fashion archetype, there was Chanel. This morning at Paris Fashion Week, the French house wrapped the Grand Palais in a massive black ribbon to celebrate one of its most beloved motifs. (One which dates back to the braid that was embroidered on many of Gabrielle Chanel’s early creations.) Carlo Scarpato//LAUNCHMETRICS SPOTLIGHT The installation was designed by Willo Perron, and the ribbon inspiration extended to the collection, created by the in-house Creation Studio (incoming artistic director Matthieu Blazy will present his first show in October). With Tyla, Raye, and Camila Cabello looking on, the show explored the many uses of the trope. Jacket collars and cuffs were decorated with bows, of both the real and trompe l’oeil variety....