Glossier Whether it’s Sephora’s collaboration with the Toronto Tempo or Cameron Brink’s introduction as the face of Urban Decay, beauty brands are betting big in the world of sports. From Formula 1 to basketball, we’re starting to see these two sectors colliding — a decision, for many brand leaders, that is rooted in a belief that both industries share core values of self-expression, confidence and breaking boundaries. From empowering athletes to engaging with diverse audiences, the intersection of these universes is shifting perceptions and creating powerful conversations that go beyond conventional sponsorships. We spoke to industry executives like Charlotte Tilbury, Rachel Berg and Patrick O’Keefe to uncover why beauty is so invested in the sports space and how these collaborations empower the next generation of athletes. What’s Inspiring Industry Leaders to...

If you’ve been paying attention to Hailey Bieber’s TikToks, there’s a high chance you’ve already spotted Rhode’s newest launch. Over the past few weeks, Bieber has posted several videos of herself applying a mystery lip liner, leading her followers to suspect it’s a subtle way to tease her own brand’s newest drop — and today, their suspicions are confirmed. Rhode has officially announced the Peptide Lip Shape, a new product that promises to level up the lip liner category. And, because no Rhode launch is complete without a surprise celebrity endorsement, Bieber has also released a sleek, workout-themed campaign for Peptide Lip Shape featuring Tate McRae, Yoon Bae, Anyier Anei, Mahi Kabra, and herself. CARLIJN JACOBS CARLIJN JACOBS CARLIJN JACOBS CARLIJN JACOBS The new Peptide Lip Shape combines a soft-focus...