If you’ve been paying attention to Hailey Bieber’s TikToks, there’s a high chance you’ve already spotted Rhode’s newest launch. Over the past few weeks, Bieber has posted several videos of herself applying a mystery lip liner, leading her followers to suspect it’s a subtle way to tease her own brand’s newest drop — and today, their suspicions are confirmed. Rhode has officially announced the Peptide Lip Shape, a new product that promises to level up the lip liner category. And, because no Rhode launch is complete without a surprise celebrity endorsement, Bieber has also released a sleek, workout-themed campaign for Peptide Lip Shape featuring Tate McRae, Yoon Bae, Anyier Anei, Mahi Kabra, and herself. CARLIJN JACOBS CARLIJN JACOBS CARLIJN JACOBS CARLIJN JACOBS The new Peptide Lip Shape combines a soft-focus...

When it comes to experimenting with your look, there’s getting a fresh haircut or trying a new shade of lipstick — and then there’s embracing an aesthetic so wholeheartedly that it’s like stepping into a new identity. This spring and summer, especially, we’re seeing a handful of enticing archetypes, from the shimmering mermaid to the soft goth, that could become your whole personality — if you let them. Below, get to know six key personas to consider embodying this spring season. ART-SCHOOL DROPOUT JULIA FOXRACHPOOT/BAUER-GRIFFIN/GC IMAGES/GETTY IMAGES DRIES VAN NOTEN SPRING/SUMMER 2024MIGUEL MEDINA/AFP/GETTY IMAGES DOJA CATCHRISTIAN VIERIG/GETTY IMAGES ENTERTAINMENT/GETTY IMAGES KIKO KOSTADINOV SPRING/SUMMER 2024INSTAGRAM/@SIDDHARTHASIMONE Where are the rules that state your eyeshadow needs to match on both eyes, or that lipstick can’t be slime green? “The art girl...

Photographs by Getty. Collage by Ashley Peña. We may receive a portion of sales if you purchase a product through a link in this article. Makeup trends come in and out of style with a blink-and-you’ll-miss-it rapidity. (Remember the wild cerulean eyeliner trend from last summer? That’s long gone.) Even Barbie-inspired looks—which were all over red carpets and magazine covers ahead of the release of Greta Gerwig’s new film—are already fizzling out (although, for the record: we will forever love a deep pink lip). The latest trend to take hold? The latte makeup look, which calls for browns and soft bronzes all over the face. It’s become a go-to look for Hailey Bieber and Gigi Hadid this summer—but it’s also been a key...