But a new kind of fashion fan has become the protagonist of the 2020s industry—and they don’t care about being inside the show.
Hundreds of people can amass outside of runway shows in Paris. At first the crowds were small; a couple of kids hoping to see Rick Owens chilling outside the Palais de Tokyo. Now, shows attract such rabid fans that the police will cordon off streets, erect barricades, and establish a presence days in advance. It’s a tactical approach to making sure no one gets too good a view of Jisoo or Rosalía, though some shows, like Christian Dior, take an additional precaution, creating another inner sanctum where only the star’s drivers and accredited photographers can be present for...
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