Streetwear is growing up. Once relegated to the wardrobes of hypebeasts, new labels are using their graphic hoodies or jackets to grab your attention and to make a powerful statement about politics or culture. It’s a global movement, too. Mobilize, for instance, uses its drops to educate others about Indigenous life and traditions. There’s also a new streetwear label out of Pakistan who is also championing South Asian culture—and its pieces are just downright cool, too.
Rastah was founded in 2018 by cousins Zain, Ismail, and Adnan Ahmad, who are based out of Lahore, Pakistan. Zain, the creative director of the label, grew up in London, Toronto, and Vancouver as well, but is consistently inspired by the city. “Lahore is an incredibly...
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