As with most things of Frank Ocean’s creation, the announcement of his new luxury company Homer on Friday afternoon came suddenly and as something of a surprise—but, in actuality, reflected years of quiet and careful work and thought. Ocean didn’t announce Homer as a vague concept, but rather as a fully formed company ready for business. Introducing the line with an emphasis on high-end jewelry, the first Homer boutique, located in Manhattan’s Jewelry District, opened its doors today. That’s key for anyone looking to get a hold of Homer product: Its items are only available to purchase in person or by placing an order over the phone.
While Ocean wanted Homer to be taken with the same level of respect of traditional high jewelry...
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