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25 Apr

CAN THE FUTURE OF BEAUTY BE FOUND ON OUR PLATES? (Hypebae)

Boy Smells, D.S. & Durga, Soft Services, Milani If your cosmetic bag looks more like a dessert menu these days, you’re not alone. Food has always been more than fuel — it’s comfort, culture and an integral part of our lives. Food is crossing over into beauty, borrowing from the kitchen to reinvent what beauty can smell, look and feel like. From whipped textures that feel like frosting to scents that echo your favorite coffee order, the beauty world’s appetite for the delicious is no novel trend. Beauty lovers are increasingly seeking products that cater to their wellbeing in more ways than one, drawing on flavors and feelings we associate with joy, warmth and even nostalgia. Meanwhile, the rise of “sweet treat” marketing across industries signals...
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25 Apr

GETTING READY: XG’S STAR-MAKING COACHELLA DEBUT (V Magazine)

As the sun set over the desert and the sky turned gold, the energy backstage was electric. Coachella 2025 Weekend 2 was moments away, and XG was getting ready to take the stage with crowd favorites like “WOKE UP,” their early 2024 single, and “IS THIS LOVE” from their mini album AWE. The project that earned them a spot on the Billboard 200. They opened in vivid red flame-shaped halter tops and marbled wide-leg pants. Crimson eyeliner, electric hair streaks, and colorful face gems elevated the look, adding an extra layer of visual impact. Midway through the set, they transformed. Jurin, Chisa, Hinata, Juria, Cocona, Maya, and Harvey returned in pastel pink corseted tops airbrushed to mimic muscle contours, flared pants...
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