Boy Smells, D.S. & Durga, Soft Services, Milani
If your cosmetic bag looks more like a dessert menu these days, you’re not alone. Food has always been more than fuel — it’s comfort, culture and an integral part of our lives. Food is crossing over into beauty, borrowing from the kitchen to reinvent what beauty can smell, look and feel like. From whipped textures that feel like frosting to scents that echo your favorite coffee order, the beauty world’s appetite for the delicious is no novel trend.
Beauty lovers are increasingly seeking products that cater to their wellbeing in more ways than one, drawing on flavors and feelings we associate with joy, warmth and even nostalgia. Meanwhile, the rise of “sweet treat” marketing across industries signals...
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