12
Apr
Gigi Hadid knows a thing or two about hotels. Having traversed the globe for work and pleasure, the supermodel is used to living out of a suitcase during fashion month or jetting off for some well-deserved relaxation post-season. Still, her wildest trip to date took her to a destination only accessible in fantasies.
As H&M’s newest campaign star, Hadid serves as concierge at Hotel Hennes, a fictional resort dedicated to madcap adventures. Host to a who’s who of talent, she guides Jill Korteleve, Precious Lee, Devyn Garcia, and more through a surreal setting filled with campy humor and affordable fashion. The film, directed by Bardia Zeinali, focuses on the joy of travel, a subject Hadid found timely after the coronavirus pandemic’s years of...
Continue reading
0 Comments