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6 Jul

Kanye West Just Filed a Trademark for Yeezy Beauty (Harper’s Bazaar)

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It looks like the Kardashian and Jenner beauty empires are about to get even bigger with the help of one Kanye West. TMZ just reported that the designer and music mogul filed a trademark for Yeezy beauty. The trademark covers Yeezy makeup, fake lashes, face masks, nail polishes, body oils, shaving creams, haircare, perfume, toothpaste, and even deodorant. This isn't West's first beauty and cosmetics trademark. Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007. Though it makes sense that he would potentially want to expand his Yeezy brand. Forbes recently announced that West reached billionaire status this year thanks to his sold-out sneakers and fashion partnership with Adidas. We asked West's wife Kim Kardashian...
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29 Jun

Will the Pandemic Permanently Change Our Beauty Routines? (VOGUE)

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How long does it take to make or break a habit? A decade ago Phillippa Lally, Ph.D.,a researcher at University College London, led a major study showing that people need, on average, 66 days to change their ways. I was reminded of this 60-ish days into my own pandemic-induced seclusion, after fleeing my small apartment in Manhattan to join friends at their home in upstate New York. As the novelty of sheltering in place wore off (I, too, grew sick of baking and binge-watching) and I adapted to my newly rural lifestyle, I became preoccupied with the question of who, exactly, I would be if and when I returned to my “normal” life—and beyond that what, exactly, I’d look like. After...
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16 Jun

Teyana Taylor Is M.A.C Cosmetics’ Newest Muse (ELLE)

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M.A.C Cosmetics has always had an eye for musicians—Rihanna, Selena Quintanilla, Mariah Carey, Aaliyah, to name a few. Now, you can add Teyana Taylor to the brand's growing list. The Teyana Taylor x M.A.C Cosmetics team-up was a match written in the stars since she 15 years old playing with M.A.C products to concoct her own personalized colors and finishes and drew upon these skills for her official partnership with M.A.C. It all started at the M.A.C Cosmetics store on 125th Street in Harlem, Taylor's birthplace. "I used to walk down that block on 125th, and stop at the MAC store and just stare at the campaigns," she told ELLE.com. Mesmerized at seeing M.A.C join forces with musicians over the years,...
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