A lot of buzz around a celebrity-backed brand doesn’t necessarily mean the products are worth your while. Nowadays, it feels like an actor, model or musician launches a makeup, skincare or haircare brand every other day, making it especially difficult to filter through what’s actually effective. So we did it for you. From established mainstays like Fenty and Honest Beauty to breakout brands like Pattern, here are the best products from reputable celebrity lines:   Fenty Beauty Rihanna’s Fenty Beauty is the gold standard of celebrity beauty brands: It’s uber successful in its own right, with a slate of beloved products that actually work. Their extra-pigmented highlighters are favorites of beauty enthusiasts and makeup artists alike. Fenty Beauty Killawatt Freestyle Highlighter $36 /Sephora Victoria Beckham Beauty The former...

Rihanna has given us so much to be thankful for. Along with a back catalog of incredible music, a collection of fashionable fits, and a skincare line, her Fenty Beauty line remains a source of constant, noteworthy makeup releases. For its latest drop, Fenty Beauty created a concealer that targets a common skin woe: dark circles. Caused by a variety of factors, including genetics, lifestyle, and aging, darkened under-eyes are something many people have to deal with. Treatment or coverage of the under-eye skin isn't necessary by any means, but as for me, I prefer to use makeup to hide them. My decision is due largely to the fact that despite drinking coffee and swearing by an early bedtime, I still often wake up with dark circles....

Some note seasonal shifts by changes in temperature, while others rely on solstices and equinoxes as the official marker of another year's quadrants. Others, still, look to aesthetics—and one look at Rihanna's Tuesday Instagram is a sure sign that summer is near. The pop star posted a trio of captures showcasing a high-impact hairstyle and crochet-clad skin defined by its hydrated shine. First came the series of flat-twists that gave way to a crown of diminutive Bantu knots, the ultimate in toppers. Effulgent touches of makeup—a bit of brightening shadow at the corners of each eye, a swipe of glass lipgloss—gave way to limbs showcasing an impressive radiance. The secret? Fenty Beauty's Butta Drop Whipped Oil Body Cream. “One thing bout #BUTTADROP , it’s gon give...

Few screen villains have captured the imagination quite like Cruella de Vil, who was famously brought to life by Glenn Close in Disney’s 1996 live-action adaptation, 101 Dalmatians. Deliciously wicked and with a wardrobe to die for (quite literally), Cruella was the ultimate baddie. But how did she get to be so dastardly? This is the question that underpins director Craig Gillespie’s origin story, Cruella. Starring Emma Stone in the title role, and set in the vibrant punk era of 1970s London, the film follows Estella, a rebellious young grifter who—with her natural black-and-white hair, which she disguises with red hair dye—has always felt like an outsider. With dreams of making it as a fashion designer, she soon catches the attention of industry...

Models, entertainers, reality television stars, and that girl you saw once on TikTok all have one thing in common: they are bankably beautiful. But how bankable, exactly? Allure delves deep into the foggy universe of the celebrity beauty line — and finds all that glitters isn't sold. Nearly two decades ago, Jessica Simpson had an edible cosmetics line called Dessert Beauty, sold at Sephora. It was sugary and sexy, a shimmering distillation of the spirit of the early aughts. Then it disappeared. At the time, Simpson and her then husband Nick Lachey starred in one of the earliest celebrity reality shows, MTV's Newlyweds. It was a simpler time, predating Instagram, Kardashians, and sponcon. Celebrity beauty looks were documented and dissected primarily on red carpet shows and in...