3
Mar
We’ve seen shows streamed around the world to locally curated audiences of claqueurs and influencers—that happened even before COVID—but has a house ever held a single live show across three cities in three continents? If not—and we think not—then Hermès is about to register another first in its 184-year history.
Saturday’s Hermès show will kick off at 8:30 a.m. local time in New York before continuing in Paris (not long after 2:30 p.m. local time) then concluding in Shanghai (at approximately 9:50 p.m. local time). This means that this single physical fashion show will last nearly 14 hours (time zone wise) and cover a distance of nearly 21,000 kilometers, yet be entirely digestible in under 30 minutes from your nearest screen, wherever you happen to be.
Over a Zoom...
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