The timing of these enormous fields of green is worth noting: the world is still in a pandemic, but businesses are opening back up—even more intriguing is the fact that trend forecaster Lidewij Edelkoort predicted green would be the color of 2021, way back in 2019. Of course, Pantone also named the shade “Leprechaun 18-6022” as a leading color for its Fall 2021-2022 NYFW Color Forecast in February 2021, calling it a tribute to “the fun side of nature.”
At the center of all the greenness is Bottega Venta, which has chosen a bright, flat, and almost shockingly pigmented Kelly green for its packaging, including the aforementioned shopping bags—in addition to its spring 2021 clothing and accessories. On the brand’s runway, there were tailored coats...
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