It’s a new era and Demna Gvasalia wants you to be aware of that. At least that’s the feeling we’re left with after embarking on the nearly seven-minute journey that is Balenciaga’s new Spring 2022 ready-to-wear show, titled “Clones.” With the presentation set in an all-white stage that contrasts with the “audience” watching in all-black outfits, it’s hard not to think of sci-fi titles like The Matrix.
“We see our world through a filter – perfected, polished, conformed, Photoshopped. We no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake,” reads a message at the beginning of the show. “Technology creates alternate realities and identities, a world of digital clones.”
Via Balenciaga/YouTube.
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