Sorry to the landlocked, but the beach is having a moment. Lorde wrote a whole album about it, Bella Hadid has seemingly spent all summer on a tropical vacation, and the beach is now a meme about getting old movie by M. Night Shamalyan. Kylie Jenner, always on the pulse of the next business opportunity, is capitalizing on the trendy locale with a new swimwear line, aptly named Kylie Swim.
The announcement came in typical Kardashian-style subtlety. Jenner frequently posts bikini photos, so this particular post wouldn’t have grabbed attention if it weren’t for that telling little tag. Without the fanfare of a press rollout, Jenner simply posted a photo of herself wearing a swimsuit onto her Instagram page, and tagged the newly-created @kylieswim. It’s a very cute monokini-style swimsuit, with...
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