Somehow everything Rihanna does feels like a breath of fresh air. From the star’s reimagining of pregnancy style to her cosmetics and music ventures, there’s seemingly nothing she can’t do. The latest trend we’ve noticed Rihanna dawning is matching her eye look to her outfit—which makes a case for colorful eyeliners above the mask and experimentative makeup choices that complement your day-to-day outfits. And it should come as no surprise that this decision is rather calculated. “Our makeup inspiration always comes from fashion first,” says Priscilla Ono, the makeup artist responsible for many Rihanna or Fenty Beauty looks. “Depending on the look we can then decide on the style of makeup. Whether it be a classic or modern style. Then when it comes to color, we...

In November of last year, Ariana Grande joined so many other celebrities in dipping her toes into the beauty industry with the launch of her makeup brand, r.e.m. beauty. After teasing the project for weeks leading up to the launch, she dropped the the brand’s first collection, which she called Chapter 1. It included 11 different makeup products primarily for the eyes, but spanning across the eye, lip, and face categories, inspired by Grande’s own signature bold iconic makeup looks. Now, to much anticipation, Grande has finally announced Chapter 2 of r.e.m. beauty. This month, Grande got her makeup done by Gottmik in a new r.e.m. beauty video. She also posted an ethereal makeup shot of her face a few days ago, leading fans to put...