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May
“I was acutely aware of how clothes felt on my body from a young age,” Louisa Ballou tells Vogue of her earliest fashion memories. “I was sensitive to seams, tags, and anything ill-fitting – that’s why, subconsciously, I’ve always wanted to create pieces that make you feel enveloped in liquid fabric.” Fast forward to now, and the Central Saint Martins graduate has taken the internet by storm, with famous fans like Bella Hadid, Dua Lipa, and Kendall Jenner fawning over her sexy, body-conscious resort wear since its launch in 2019.
Despite her meteoric rise – the brand is stocked globally at retailers like Ssense, Matches Fashion, and Mytheresa – Louisa never set out to win over international It-girls. “It was a happy accident, and one that I...
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