Kylie Jenner is a committed supporter of emerging brands. The beauty mogul loves the caché that comes with wearing a one-of-a-kind piece by a Central Saint Martins graduate or an upcycled look from a conceptual label that would never have the budget for influencer marketing. Yes, these directional outfits are frequently paired with rare Hermès bags and It-girl Amina Muaddis, but every little helps in the celebrity sphere that peddles big-name companies.
Jenner’s offbeat fashion approach extends to denim. On a recent trip to London, Kylie supplemented her rare vintage collection with directional jeans from Sevali, Ottolinger and Devised Antithetical, as well as the obligatory Balenciaga. Each of these brands comes with a story that’s just as interesting as her ’90s Thierry Mugler motocross jacket.
Take Sevali. Chilean designer Sebastian...
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