Pharrell may be on diaper duty these days (the multi-hyphenate talent and his wife Helen Lasichanh are the proud new parents of triplets) but he’s also making history at Chanel.
As the first man to star in a bag campaign for the French luxury brand, Williams brings his cooler-than-cool personality in the final Gabrielle video. The previous three films starred Kristen Stewart, Cara Delevingne and Caroline de Maigret.
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CHANEL(@chanelofficial)님의 공유 게시물님, 2017 3월 9 오전 9:50 PST
Pharrell made big news in March when he was announced as the first man to model a Chanel bag in a campaign. Back in December, he walked the runway for the brand's Métiers d'Art show in Paris. Now, he's the star of a campaign film featuring the new Chanel Gabrielle bag.
In a short film released today, the musician approaches an empty concert hall and turns it into his playground. During one especially tense moment, he walks a very unsafe-looking beam hanging in mid-air and almost–ALMOST–drops his Chanel bag.
See what happens next in the full film, below:
A woman's purse should be able to hold her whole life—usually some combination of phone, keys, wallet, charger, snacks, more comfortable shoes, receipts, lip balm, a computer, hand lotion, more snacks. Perhaps intuiting this, Chanel's newest bag, the Gabrielle (on sale today), is big enough to fit all these things and can adapt to be worn seven different ways, even as a fanny pack.
Stylist and tastemaker Kate Foley demonstrates all seven iterations in one packed day in NYC, in a new video for Bergdorf Goodman (where you can, of course, purchase the Gabrielle). Below, see Foley model the Gabrielle seven different ways and watch the video at the end.
Chanel has launched the 19th Chapter of the history of the French house, “Inside Chanel” on their website. Take a look at the video above for a preview of the new chapter, named “Time of Chanel”.
Learn about the life of Gabrielle Chanel (or Coco Chanel) through a series of graphic videos at “Inside Chanel”. The website features everything from Chanel’s No. 5 perfume, Bleu de Chanel, the infamous little black jacket and much more.
Gabrielle Chanel became known for making clothing and accessories that epitomized the modern day woman, as they were not only elegant, but also functional. Over the past 30 years Karl Lagerfeld has continued to recreate pieces that achieve this quality, and the launch of Chanel's 'Gabrielle' bag collection does exactly this.
Marking the brand's first major bag collection since 'The Boy' in 2011, the collection was introduced during the Spring-Summer 2017 Ready-to-Wear runway show, and is modeled after the binocular cases men used to wear over the shoulder at the racecourse.