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19 Jul

Kendall And Kylie Jenner Are Total Baywatch Babes In These Sexy Swimwear Ads

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On Monday, Kendall and Kylie Jenner dropped a major swim collection with the online retailer Revolve, and the pictures are hot, hot, hot.
In them, the sisters lounge around like a couple of sexy yet lazy Baywatch lifeguards.

introducing @kendallandkylie SWIM by @kendalljenner + @kyliejenner, exclusively on REVOLVE 👙 #revolvexkkswim
REVOLVE(@revolve)님의 공유 게시물님, 2017 7월 17 오전 8:06 PDT

>>BUY NOW USA One-Piece, KENDALL + KYLIE X REVOLVE, $125

introducing @kendallandkylie SWIM by @kendalljenner + @kyliejenner, exclusively on REVOLVE 👙 #revolvexkkswim

REVOLVE(@revolve)님의 공유 게시물님, 2017 7월 17 오전 8:05 PDT

>>BUY NOW '90s Low-Scoop Bralette, KENDALL + KYLIE X REVOLVE, $68

REVOLVE
REVOLVE

BUY NOW '90s High-Cut Bottom in Tomato, KENDALL + KYLIE X REVOLVE, $58

Along with the solid, tomato-red one-piece and sporty bikini options, the line includes triangle tops with steamy...
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7 Jul

This Is What The World’s Very First Bikini Looked Like

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National Bikini Day took place in early July, and in celebration it's time to revisit the world's very first bikini—designed by Louis Réard and brought into our lives in 1946. Memories!

Getty
Getty

The French designer revealed his creation (made with fabric that looks like newspapers) at Paris' Molitor pool, and naturally it was completely scandalous. In fact, Réard had such a rough time getting a model for his gasp-inducing design, that he ended up hiring 19-year-old nude dancer Micheline Bernardini to show it off. In the below photo, you can see that she's holding the bikini's conveniently labeled box.

Getty
Getty
Also, fun fact: Réard is said to have named the bikini after Bikini Atoll, an atoll...
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14 Jun

Emily Ratajkowski’s Best Bikini Instagrams Of 2017

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No matter the season, Emily Ratajkowski finds a way to flaunt her assets with some jaw-dropping bikini pics on Instagram. Whether she's mixing and matching pieces or wearing a simple one-piece, EmRata knows how to style swimwear to perfection. From Cannes to Tuscany (and all the bum-baring snaps in between), check out these posts from the supermodel's endless vacation.

1 Angel Sent From Heaven

Emily Ratajkowski(@emrata)님의 공유 게시물님, 2017 6월 10 오전 8:01 PDT

In a Zimmermann striped bikini, the sun-kissed model enjoys the Tuscan coast.

2 Birthday Suit

Emily Ratajkowski(@emrata)님의 공유 게시물님, 2017 6월 7 오전 6:41 PDT

A birthday wouldn't be complete without a bikini post. Ratajkowski cheeses in a white bikini holding a woven hat.

3 Tuscan Tea Time

Emily Ratajkowski(@emrata)님의 공유 게시물님,...
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22 May

Where to Buy Cassey Ho’s $31 Avocado Bikini (and 3 More Fruit-Themed Suits)

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This article originally appeared on Health. For more stories like this, visit health.com.

Summertime and the living is easy—especially if it's spent lounging by the beach in an adorable avocado-patterned swimsuit. On Monday, Blogilates founder (and former Health cover girl) Cassey Ho shared a photo on Instagram of her new swimsuit inspired by everyone's favorite superfood. As avocado lovers, we couldn't wait to get our hands on Ho's cute suit, and we were even happier when we found out it rings in at just $31.

Not an avocado fan? Fruit-themed swimsuits are having a moment right now, and there are plenty of other fun styles out there featuring strawberries, pineapples, and more. Shop our top picks below for your sweetest summer yet.

 

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20 Apr

New Mom Irina Shayk Posts a Bikini Shot On Instagram

Irina Shayk has been very quiet about both her relationship with Bradley Cooper (the two have been dating since spring 2015) and her pregnancy. Even after reportedly giving birth in March, there's been no confirmation or indication of the big event on her social media.
On Instagram, she had only been posting old promotional photos or images from previous shoots. Then yesterday, she seemingly posted her first present-day photo–"#currentsituation" she captioned it–of herself wearing a bikini in a pool.

Pre-sunset 🌅😍 #currentsituation
irinashayk(@irinashayk)님의 공유 게시물님, 2017 4월 18 오후 7:30 PDT

DAMN (!!!) is all we'll say.

From ELLE

...
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14 Jun

Barbie Ferreira’s Curvy Girl Swimsuit Hacks

TYLER JOE

The 19-year-old model knows how to rock a swimsuit! Here, she shares her confidence tips so you're sure to look *and* feel amazing this summer. ​

TYLER JOE
TYLER JOE

Make Ruching Your BFF

It might seem like extra fabric would be a bad thing when you have curves, but it's often just the opposite. Side and belly ruching on a swimsuit is super flattering, and gives you a flirty vintage vibe. Barbie agrees. "It cinches at the waist so it gives you a really good shape," she says.

Mesh One Piece, Betsey Johnson

TYLER JOE
TYLER JOE
Choose Bikini Bottoms With Thick Sides "I feel really comfortable and cute in bikini bottoms that have thick sides," explains Barbie. Whether it's a...
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15 May

Online, Direct-To-Consumer Swimwear Is Having It’s Moment

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Just because Victoria's Secret got out of swim doesn't mean there's not a big opportunity year-round.   Last month, Victoria’s Secret made headlines over its reported decision to eliminate swimwear — presumably to focus on its activewear and beauty categories (in addition to, obviously, lingerie). The news left some of us scratching our heads, and it left some swimwear brands' mouths' watering for a bit of the retailer's $500-million market share. Worth $20.9 billion in 2014 according to Euromonitor, the global swimwear market is expected to exceed $28 billion by 2019. It's also being seen less as a seasonal category, as demand for swimwear is increasing year-round. As plane tickets have gotten cheaper, year-round travel to warm-weather locations has increased along with the propensity...
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7 Apr

Bella Hadid Lets Her Freckles Come Out To Play

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Bella Hadid is taking a break from the runway to enjoy a vacation with friends in Gustavia, St. Barts, and it doesn't look like she brought a glam squad with her. The model has been rocking a simple makeup-free look since getting to the island (because who needs bronzer when there's actual tanning going on), and now she's letting her freckles fly free instead of covering them up with product.

freckles out to play
Bella Hadid(@bellahadid)님이 게시한 사진님, 2016 4월 5 오후 6:30 PDT

Bella has a spattering of freckles across her nose and cheeks, which are typically covered up in magazines and on red carpets. Of course, all her beauty looks were created equal, but not going to lie: We're loving that...
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