The brand also unveiled a new logo.
Valentino is taking fashion's love for athleisure to the next level. The brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, which creative director Pierpaolo Piccioli presented in May.
The interiors are designed to resemble chic gyms, and training spaces. (A release from the brand even teases "imaginary basketball nets.") In addition to the resort range, the pop-ups will also be selling sports gear, including basketballs, sneakers, yoga mats, and tracksuits.
The limited-edition items are all marked with a new logo, "VLTN," which was inspired by old Valentino logos in the '80s and '90s, according to WWD. Take a look at some of the athletic gear below:
Jean-Michel Basquiat's crown, Keith Harring's radiant figures, images of graffiti and fashion from New York's golden age of hip-hop (the '80s) were pasted onto Pierpaolo Piccioli's mood board for his 2018 resort collection alongside more standard Valentino #inspo like classical art. The show was set in New York, and drew obvious inspiration from the city. Show notes called out buzzword like "identity" and "diversity."
The fashion industry has justifiably come up against criticism time and time again for cultural appropriation, Valentino included. For this latest collection, Piccioli acknowledged his references, and seemed to reverentially fold in hallmarks of New York's hip hop culture into his ultra-romantic designs.
The results? A more relaxed, streetwear-inspired Valentino.
1 FUZZY, FLAT, SPORTY FOOTWEAR
Pantone's color of the year should not be discounted as being too trendy–in fact, it's far more timeless than past years' hot hues and pairs perfectly with beiges, whites and soft pastels. When in doubt about what colors to use to complement lush greens, think about your favorite natural scenes.
Pictured: Monique Lhuillier top and skirt, price upon request, moniquelhuillier.com; Gien "songe" collection, $40-$220, zola.com.
2 Jodhpur Blue & Orange Cream
Up your fashion Insta-game with lessons straight from the pros.
Take a page from Attico designer Gilda Ambrosio and test drive your own designs.
Attico dress, $1,070, ShopBAZAAR.com.
Mark Cross bag, $2,495, ShopBAZAAR.com.
Valentino skirt, $3,950, ShopBAZAAR.com; Valentino shoes, $995, ShopBAZAAR.com.
Oversized plaids are here to stay.
Simone Rocha jacket, $1,975, ShopBAZAAR.com.
When more is more.
Pierre Hardy bag, $1,195, ShopBAZAAR.com.
Wear your feelings.
Rosie Assoulin t-shirt, $495, ShopBAZAAR.com.
One designer head to toe.
Proenza Schouler dress, $2,450, ShopBAZAAR.com; Proenza Schouler bag, $1,495, ShopBAZAAR.com.