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20 Apr

How Urban Outfitters Is Navigating a Rocky Retail Scene

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The Urban Outfitters concept shop in Williamsburg, Brooklyn, known as Space Ninety8, was bustling on a recent Saturday afternoon. It was an unseasonably warm day, and small groups of young women, having finished their brunches at nearby faux diners and French-bistro style restaurants, moved in packs among the clothes that hinted at spring: light floral dresses, faded high-waisted jeans, and cropped wide-leg pants. It smelled vaguely herbaceous inside, like a dorm room of someone who really liked patchouli, and it hummed with the energy of youthful possibility — the exact mood the brand tries bottle and sell to its young fans in the form of graphic tees and clogs. “I didn’t even know this was an Urban,” said Alexis Ravello, a...
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3 Jul

Cool Teens™ Luka Sabbat And Lottie Moss Star In Pacsun’s Denim Campaign

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Despite having recently filed for bankruptcy, PacSun seems to have approximately zero intention of losing traction in the teen fashion space. The brand is celebrating the re-launch of its denim line by casting Lottie Moss, younger half-sister of Kate, and model-slash-streetwear-slash-Instagram starLuka Sabbat as the faces of the campaign.

Lottie Moss for PacSun Denim. Photo: Harper Smith/PacSun
Lottie Moss for PacSun Denim. Photo: Harper Smith/PacSun
Both teens approach the gig with impressive modeling CVs: The younger Moss — who signed with The Society Management in May — recently nabbed a Vogue Paris cover alongside Lucky Blue Smith, walked for Sonia Rykiel at Paris Fashion Week and appeared in editorials for Teen Vogue and i-D. Meanwhile, Sabbat has also appeared in pages of the Vogue, posed for Adidas Originals and walked (stood?) at Yeezy Season...
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