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14 Nov

Elsa Hosk’s Victoria’s Secret Fashion Show Look Includes 275,000 Swarovski Crystals


Victoria's Secret x Balmain may be the collaboration on everybody's lips this season, but don't let that distract you from VS's long-running (and equally stunning) partnership with Swarovski. This marks the lingerie brand's 15th anniversary working with the renowned jeweler, and they're celebrating in a big way: One million Swarovski crystals will grace the catwalk through various looks in Shanghai, WWD reports.
Elsa Hosk, a VS Angel since 2015, will be wearing the leading look on the runway, which features 275,000 multicolored crystals, 200 yards of ribbon, hand-beaded jewelry, and 14-pound wings. "It is one of the heaviest wings we have ever made," Monica Mitro, executive vice president, brand communications and events at Victoria’s Secret, told WWD.

Exclusive: The 2017 @victoriassecret fashion show is set to be...
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12 May

Faustine Steinmetz wins 2017 Swarovski Collective Award


Central Saint Martin’s graduate, Faustine Steinmetz wins the 2017 Swarovski Collective Award.  Not only was the designer awarded a cash prize of €25,000, she will have year-long access to the Austrian brand’s crystal collection to incorporate into her next two collections.  We’re excited to see what’s next for Steinmetz; her promise seems as bright as the gems she’s been awarded.

Check out some backstage images of the Faustine Steinmetz’s Spring/Summer 2017 collection below



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31 Jul

Winnie Harlow Is Starring In The New Swarovski Campaign And She Is As Flawless As Ever

NEW YORK, NY - JULY 12:  Winnie Harlow attends Amazon Fashion & East Dane Celebrate New York Fashion Week: Men's at The Prime Lounge at Skylight Clarkson Square on July 12, 2016 in New York City.  (Photo by Sylvain Gaboury/Patrick McMullan via Getty Images)

You’re probably already familiar with Winnie Harlow — the stunning supermodel who refuses to cover up her vitiligo and has become an important figure for diverse beauty in media and high fashion.
Well, now the ANTM alum and 21-year-old Canadian beauty is front and center in Swarovski’s brand new ad campaign for their “Crystaldust” collection.


The ad also features supermodels Chanel Iman and Karlie Kloss, but Harlow’s smiling face is right in the middle.

This is Harlow’s fist campaign for the Swarovski brand, and she looks perfect in a denim gown (v Britney and Justin), modeling gold bracelets, bangles, and cuffs from the Crystaldust collection.

I didn't tell you but...
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10 Aug

Swarovski’s New Names

Returning Swarovski Collective participating designer Emilia Wickstead SWAROVSKI has announced its 2016 Collective line-up today, and six of London's finest fashion names are on the rosta. Exisiting members Emilia Wickstead andPeter Pilotto are joined by first-timersDavid Koma, Alexander Lewis, Thomas Tait and Haizhen Wang to form the line-up from the capital and will enjoy year-long support from the company. They will have access to its crystal product, financial support with their collections, and the chance to win the £25,000 Swarovski Collective Prize, which will be announced next year. "I want to over-dramatise my designs which are Fifties-inspired, so I will be using beading to give a cool edge and focus to the garments with curious and humorous shapes," returning designer Wickstead...
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