We catch up with creative director Serge Ruffieux as he approaches his one-year anniversary at the Parisian label
Way back in 1945, the bodacious bohemian Madame Carven was the couturier known for her female-centred designs, patenting Paris’s first ever push-up bra. Clashing references from her travels and building them into couture for herself – a “petite woman” – she quickly became the favourite of mini-divas like Leslie Caron and Edith Piaf.
As well as launching the still adored perfume Ma Griffe by parachuting hundreds of bottles across the skies of Paris, she also toured movie theatres across France to stage fashion shows at each pitstop. Focussed on this kind of democracy and accessibility, in 1950 Madame Carven became one of the...
Carven has hired the former Dior designer Serge Ruffieux as its new creative director. He replaces Alexis Martial and Adrien Caillaudaud who left the fashion house last October.
"I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion," said Ruffieux. "I look forward and am very honored to be leading the creative direction of the house as it enters a new chapter."
Welcoming @SergeRuffieux as the new Creative Director of @Carven_Paris Photo: @CollierSchorrStudio
Carven(@carven_paris)님이 게시한 사진님, 2017 1월 18 오전 6:42 PST
Prior to his new appointment, Ruffieux had worked at Dior for 10 years, helming the brand between Raf Simons' exit and Maria Grazia Chiuri's arrival.
He will begin at Carven...