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12 Feb

Proenza Schouler Brings The Southwest To NYFW With ‘Arizona’ Fragrance Launch

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Beloved New York brand Proenza Schouler provided an escape from the blustery rain of this year's NYFW, instead offering a getaway through scent to the quiet solitude and dusty blues and pinks of the Southwest with their new fragrance "Arizona."

Tomorrow order your Arizona Eau de Parfum exclusively on proenzaschouler.com and saks.com #proenzaschouler #psfragrance #arizonastories
Proenza Schouler(@proenzaschouler)님의 공유 게시물님, 2018 2월 9 8:01오전 PST

Proenza's Jack McCollough and Lazaro Hernandez debuted the new perfume last night at the Skylight Modern with a recreation of the natural beauty they took in during a trip to the western state. The bottle itself reflects the crystals and geodes found all over the desert state, and the scent is reminiscent of a sweet-smelling cactus flower they...
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15 Jan

Proenza Schouler Unveils Earthy SS18 Campaign

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Former Prada muse Sasha Pivovarova stars in the elegant new spread.

Barely a month after releasing a sexy campaign spread for Spring 2018, New York-based duo Jack McCollough and Lazaro Hernandez reunited with photographer Tyrone LeBon to show off more from Proenza Schouler's SS18 collection. Trading sensuality for elegance, the spread features items from the designer label that were featured in Paris during their Haute Couture show last season. With a picturesque Long Island sky as the backdrop, model Sasha Pivovarova is draped in breezy pastel gowns and switches between sleek polished looks and wind-swept styles. In contrast with the blacks and whites of the previous spread, the airy colors in this collection call to mind a brisk refreshing spring that's just...
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11 Dec

Proenza Schouler Strips Down For The Spring 2018 Campaign

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See Mariacarla Boscono sizzle in the scantily clad campaign.

Shot by Tyrone Lebon, the Proenza Schouler SS18 campaign marks a new chapter for designers Jack McCollough and Lazaro Hernandez. The collection was shown in Paris during Haute Couture, unlike past seasons, and combines pre-collection and runway to make the looks more accessible to consumers. The images feature model Mariacarla Boscono, who walked Chanel and Versace this year, in various states of undress against contrasting white, black and red backgrounds in a studio. The minimalist and sophisticated designs are sure to interest Proenza Schouler's core fan base, and will differentiate the line from the brand's eclectic new 'White Label.' Both campaigns are youthful and sensual, celebrating the women who wear Proenza Schouler. Check...
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7 Nov

Proenza Schouler Debuts Their Affordable PSWL Line

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Proenza for less? Sign us up!

Proenza Schouler fans get excited—starting today, one of our favorite New York brands is launching a lower-priced line, Proenza Schouler White Label, or PSWL as it will be called. This extension will expand upon the brand's highly coveted tees, sweatshirts, denim and light outerwear.

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"It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals, and true of many women in our lives, "...
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26 Oct

Proenza Schouler Is Launching a New, Lower-Priced Collection

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After 15 years in business, Proenza Schouler is finally giving people what they want—more Proenza Schouler, but at a wallet-friendlier price point. Introducing: Proenza Schouler White Label, aka PSWL, an extension of the brand's already successful collection that will focus on casual pieces like denim, Tshirts, sweatshirts, and outerwear.

RICKY SAIZ FOR PROENZA SCHOULER
RICKY SAIZ FOR PROENZA SCHOULER

Find Proenza Schouler styles on nordstrom.com SHOP

Images of the collection, shot by Ricky Saiz and starring Chloe Sevigny, give off a more downtown vibe—a foil to the typical Proenza lady. “It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer...
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4 Sep

Proenza Schouler Is Launching A New, More Accessible Line

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The sister brand will reportedly be called "White Label."

Jack McCollough and Lazaro Hernandez, the design duo behind Proenza Schouler, are launching a new line this fall.
According to WWD, the brand is called "White Label" and will offer more casual, accessible pieces like denim, t-shirts and basic essentials. White Label reportedly won't act as a diffusion line to Proenza but rather as a "sister collection." While the price point is still unclear, chances are the wardrobe essentials will be offered at a more affordable price, for those who can't afford Proenza Schouler pieces ranging in the thousands.

Spring Summer 2018 Photo by @tommyton #proenzaschouler #psspring18
Proenza Schouler(@proenzaschouler)님의 공유 게시물님, 2017 7월 6 오전 7:10 PDT

News of the secondary line comes as the brand...
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3 Sep

Proenza Schouler Is Launching a New, More Accessible Line

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Jack McCollough and Lazaro Hernandez, the design duo behind Proenza Schouler, are launching a new line this fall.
According to WWD, the brand is called "White Label" and will offer more casual, accessible pieces like denim, t-shirts and basic essentials. White Label reportedly won't act as a diffusion line to Proenza but rather as a "sister collection." While the price point is still unclear, chances are the wardrobe essentials will be offered at a more affordable price, for those who can't afford Proenza Schouler pieces ranging in the thousands.

Spring Summer 2018 Photo by @tommyton #proenzaschouler #psspring18
Proenza Schouler(@proenzaschouler)님의 공유 게시물님, 2017 7월 6 오전 7:10 PDT

News of the secondary line comes as the brand celebrates its 15th anniversary this year. After moving their...
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16 Aug

Sienna Miller Makes a Stylish Statement for Human Rights—At a Steal

Photo: Splash News

Sienna Miller is currently starring onstage in the West End revival of Cat on a Hot Tin Roof, and her post-show exit wardrobe has been an ongoing parade of designer fashion, from Chloé dresses to Rockins printed pajama sets. Last night, Miller seized the opportunity to make a different kind of statement in Everlane’s 100% Human T-shirt.
Though the slogan tee is something of a casual departure for Miller, she elevated the look with a few key styling tricks. Her athleisure trousers had a tweedy finish that almost recalled Savile Row tailoring, while the contrast trim on her Proenza Schouler Hex bucket bag played off the stripes on her adidas shower slides for a clever bit of high-low coordination.

From Vogue

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28 Jul

Proenza Schouler Taps Activists And Models To Raise Awareness For Planned Parenthood

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As Planned Parenthood confronts defunding under the recently passed GOP health care bill, the fate of women’s health in America is in jeopardy. Ever since Donald Trump was elected president in November 2016, the fashion industry has rallied together to draw attention to the 2.5 million men and women who visit Planned Parenthood clinics across the country every year. They come for breast examination and cervical screenings, testing and treatment for sexually transmitted diseases and infections, contraception and family planning. Over the past nine months, designers like Diane von Furstenberg, Prabal Gurung, Tom Ford, Marc Jacobs, and Sophie Theallet have been drumming up support for the cause in the media and have all publicly refused to dress First Lady, Melania Trump....
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