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3 Jan

Carven’s New Designer On Finding Inspiration In His Obsessions

Carven Resort 2018Photography Jack Davison

We catch up with creative director Serge Ruffieux as he approaches his one-year anniversary at the Parisian label

Way back in 1945, the bodacious bohemian Madame Carven was the couturier known for her female-centred designs, patenting Paris’s first ever push-up bra. Clashing references from her travels and building them into couture for herself – a “petite woman” – she quickly became the favourite of mini-divas like Leslie Caron and Edith Piaf. As well as launching the still adored perfume Ma Griffe by parachuting hundreds of bottles across the skies of Paris, she also toured movie theatres across France to stage fashion shows at each pitstop. Focussed on this kind of democracy and accessibility, in 1950 Madame Carven became one of the...
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