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30 Nov

Olivier Rousteing’s Perfect Day

8:30 A.M. On Christmas morning I’ll wake up in Bordeaux in my childhood bedroom surrounded by my posters. As a kid, I was obsessed with the Backstreet Boys, Britney Spears, Claudia Schiffer, and Cindy Crawford. I don’t want to say what I’ll be wearing because it looks a bit strange, but, okay—Petit Bateau striped pajamas with a matching cap, which my mom still buys for me. My dad and I will have breakfast next door with my grandma and granddad. We’ll eat ome- lets with bacon and nice homemade bread. 10:30 A.M. I’ll go back home to shower and then put on skinny pants, a tank top, and my double-breasted jacket. No matter where I am, it’s my uniform. When I travel I...
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29 Nov

Balmain’s Olivier Rousteing Shows How You Can Turn Any T-Shirt Into Punk Lingerie

Earlier this year, Victoria’s Secret and Olivier Rousteing joined forces to create the VS x Balmain collection, making graffiti-covered T-shirts and ’70s rock–inspired finery accessible to the masses. While Rousteing’s in-your-face aesthetic translated into the lingerie giant’s edgiest collection to date, the designer reveals in a new video that you don’t even need to buy the collection to get its signature look. Behind the scenes at the brand’s Shanghai show, Rousteing delivered a crash course in how to elevate a basic tee into something exceptional. Utilizing items that you’re sure to have lying around the house—safety pins, beads, and a sharp pair of scissors—he transformed Josephine Skriver, Ming Xi, and Romee Strijd into the newest members of the Balmain army. While Rousteing is a regular in the...
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14 Nov

Victoria’s Secret And Balmain Give A First Look At Their Collaboration

Courtesy Victoria's Secret

Olivier Rousteing teases how the collection was made.

One of the most anticipated features of this year's Victoria's Secret Fashion Show is the VS x Balmain collaboration. Though the lingerie brand and the French fashion house have previously teased what to expect on the runway in Shanghai this year, a new video gives an even closer look at the upcoming collab. The clip shows Balmain's creative director, Olivier Rousteing, in his Parisian design studio, testing out a look from the collection on model Cindy Bruna back in June. (She first walked for VS in 2013.) Although her full ensemble isn't revealed head-to-toe, the footage gives away the signature Balmain design elements included in her look: black leather, studs, statement-making shoulders and a sexy silhouette. Just...
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17 Jul

Olivier Rousteing Shoots His First Balmain Campaign

Olivier Rousteing/Balmain
At just 24 years old, Olivier Rousteing became Balmain's youngest-ever creative director and the youngest in Paris since Yves Saint Laurent himself. Since his appointment in 2011, Rousteing has been credited with bringing a new era of social media savviness to the historic French fashion house. Now, the young designer is taking his eye for photography beyond the scope of Instagram. For the first time ever, Rousteing stepped behind the lens to photograph Balmain's Fall 2017 ad campaign. Dedicated to the city of Paris, the series of black-and-white photos were shot all over the French capital and feature Balmain Army members, such as Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Grace Bol, Aleyna Fitzgerald, Alexina Graham,...
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18 May

Balmain Ballerinas Are About To Take Over The Paris Opera

NEW YORK, NY - OCTOBER 20:  (L-R) Models Dudley O'Shaughnessy, Gigi Hadid, Kendall Jenner, and Jourdan Dunn pose with the Creative Director of Balmain Olivier Rousteing (C) at the BALMAIN X H&M Collection Launch at 23 Wall Street on October 20, 2015 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M)
Olivier Rousteing may be most-known for dressing his army of It models and Kardashian/Jenner family members, but the Balmain designer is about to cater to an entirely new clientele: ballet dancers. Rousteing has been tapped by dancer and choreographer Sébastien Bertaud to design costumes for an upcoming ballet at the Paris Opera. According to WWD, the Balmain costumes will be worn in “Renaissance,” a four-piece ballet performed by up-and-coming dancers. "To be honest, I was really surprised and moved because, for me, this goes beyond designing clothes for the opera. This project really represents French heritage. Obviously I love the world of pop, but for me, it all goes back to classical dance. I’ve been fascinated with it since I was a...
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