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11 Jan

6 Beauty Brands With “Nude” Lipstick Shades For All Skintones

We'll say it over and over again: "nude" is not a color. But, it is a term widely (erroneously) used in the beauty industry to describe a neutral, skin-toned makeup shade. Lipsticks described as "nude" often have a pink, peach, or beige hue but, of course, this is not an accurate representation for people with deeper skin tones. At least campaigns like the artist-led Nude Against Nude, Cover FX's recent #NudeIsNotBeige, and continuous calls for change from YouTube vloggers like Jackie Aina have exposed the problem loudly and clearly. Thankfully, more beauty brands have started stepping up to the plate. It's now easier than ever to find more inclusive options for everyone to achieve that once-elusive your-lips-but-better finish. Ahead, find the companies that have got...
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10 Jan

Gal Gadot Is The New Face Of Revlon


Actress, wife, mother, IRL Wonder Woman Gal Gadot can add one more exciting announcement to her blockbuster year: she's the new face of Revlon.

So happy to announce that I’ve joined the @Revlon family and am helping launch the #LiveBoldly campaign. Stay tuned…it’s going to be beautiful!
Gal Gadot(@gal_gadot)님의 공유 게시물님, 2018 1월 9 8:30오전 PST

The Israeli actress and model stars in a new international campaign for the brand called Live Boldly—a departure from the love-centered campaigns of the last several years. For Gadot, makeup goes hand-in-hand with the feminist cultural shift. “Anything that makes you feel more confident more beautiful and better about yourself has to do with [feminism],” she told WWD. “There’s a big misinterpretation about the way that...
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13 Dec

Rihanna Announces & Models New Fenty Beauty Lipstick Shades

Rihanna's Fenty Beauty line has been a huge success since launching in September, sparking a shift in the conversation around diversity in the beauty industry (in addition to having some amazing products). By advertising her inclusive forty shades of foundation as a key part of the line's offerings, Rih pushed other major beauty brands to step up their game and create products for tones and shades outside the narrow range usually seen in major marketing campaigns. Her casting of a diverse array of models, both in skin tone and in gender expression, also have made Fenty Beauty an industry leader. (As if Rihanna's company would ever be anything else). Today Rih dropped some more good Fenty news, announcing the upcoming release of 14 new lipstick shades (and modeling one of them,...
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20 Nov

The Lipstick Lover’s Way To Stake a Claim On The Perfect Shade


Maybe it's a whispery nude, a cherry bomb red, or a shocking fuchsia—whichever hue you gravitate toward, there's no denying, it's your wear-with-everything signature. But as YSL proves, claiming a lipstick as your own is about much more than just the color. Enter the customizable YSL Rouge Pur Couture lipstick, which offers every shade in the rainbow, a case in leopard, heart, lip, or star print, and the option to engrave it with your name, a mantra, or your own brand of cool. Before committing to your case, check out our videos and the personalized tubes we created for inspiration.


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28 Sep

This Lipstick Is An Actual Heartbreaker


Read their lips: This season, Margiela models were real heartbreakers. This show is where makeup artist Pat McGrath gets to play and today, she created a negative space lip look that made the models’ mouths look like plump sideways hearts. Using the cupid bow of the lips, the heart’s curves perfectly matched up to create two distinct but symmetrical hearts.

Photo: Thierry Chesnot/Getty Images
Photo: Thierry Chesnot/Getty Images
Accompanied with a liberal amount of McGrath’s highlighter #SkinFetish003 on the skin and feathered hair containing actual feathers (a style created by Eugene Soleiman), models’ mouths were painted with shades of ruby red (McGrath’s new Luxe Trance lipstick in Psycho Candy) or shocking blue pink (McGrath’s Matte Trance lipstick in Full Panic). Although McGrath didn’t share details on how to create the look, one...
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31 Aug

These Lipstick Destruction Videos Are Seriously Mesmerizing


By now, you likely know a bit about ASMR, the "oddly satisfying" hashtag trend creeping into your Instagram Search and Explore page. Typically, the video category covers an array of topics ranging from calligraphy and slime to cake decorating and paint mixing, but Emily Dougherty, ELLE magazine's Beauty and Fitness Director, has recently discovered unchartered territory that caters to the beauty-obsessed. Enter: lipstick destruction videos.

Watch this and then keep reading so you know what I'm talking about.

Winner! Pink/gold Vibrant Nude plus brown/pearl Jungle Beige 😍
Emily Dougherty(@emilydougherty)님의 공유 게시물님, 2017 8월 15 오전 10:30 PDT

How do you feel? Unusually soothed? Slightly infuriated? Both? It's perhaps the mixed emotions that are causing these videos to go viral—you kind of have to watch...
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17 Aug

The Best New Lipsticks For Fall 2017

Courtesy of Brands

There's so much more to autumn than burnt siena. Think creamy mocha, spiced mahogany, and the vampiest black cherry you ever did see.

Updating your wardrobe is the easy part. Boots, knits, denim, done. But thanks to eleven innovative shades, updating your go-to makeup look for fall can be just as appealing. This season, think beyond brick and beige.

Courtesy of Brands
Courtesy of Brands

Dual-Tone Rose

Givenchy Le Rouge 
Sculpt Two-Tone Lipstick in Rose, $38,


Courtesy of Brands
Courtesy of Brands

Rosey Nude

NYX Cosmetics
Slip Tease Full Color Lip Oil in Beyond Basic, $6.99,


Courtesy of Brands
Courtesy of Brands


Anastasia Beverly Hills
Matte Lipstick in Brandy, $18,


Courtesy of Brands
Courtesy of Brands

Chocolate Brown

NARS Cosmetics Powermatte Lip Pigment in...
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31 Jul

Here’s How Celebrities Celebrated National Lipstick Day


Because this holiday was MADE for Instagram.

On July 29, the world (or at least the beauty-loving corners of the internet) celebrated National Lipstick Day, a holiday that was basically invented for Instagram. Here are some of the best celebrity posts in honor of the occasion.

Reese Witherspoon

Slight confession! I’m obsessed with lipstick; and for #NationalLipstickDay, I couldn’t help but share with y’all some of my favorite @elizabetharden #SummerShades. Check my stories for details! Xo 💋💄
Reese Witherspoon(@reesewitherspoon)님의 공유 게시물님, 2017 7월 29 오전 11:43 PDT

Irina Shayk

Happy #NationalLipstickDay.. celebrating with my favorite @lorealmakeup 💫💋💄 #Lorealista

irinashayk(@irinashayk)님의 공유 게시물님, 2017 7월 29 오전 7:06 PDT

Gwen Stefani

Happy #NationalLipstickDay! ❤️❤️❤️ Summertime with @Revlon​'s Love Is On ☀️ What’s your shade? 💋#ad Gwen Stefani(@gwenstefani)님의 공유 게시물님, 2017...
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12 Jun

Bite Beauty

The folks over at Bite Beauty are basically geniuses when it comes to lips. They make everything from the super moisturizing Everyday Agave, a product that promises perfect lips, to their Multisticks, which can help wearers create gorgeous monochromatic looks with ease. Until now, however, their line has been missing a liquid lipstick — but it seems they've been toiling away to create the perfect formula, and soon, they'll be delivering something pretty amazing.

Bite Beauty(@bitebeauty)님의 공유 게시물님, 2017 6월 8 오후 7:41 PDT

They recently teased the new release on their Instagram account with a photo of empty liquid lipstick tubes, saying simply "#ComingSoon." While this post alone doesn't offer much information, their website has SO many more tidbits about the...
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2 Jun

Why I Love a Matte Lipstick You Have to Shake to Apply

I absolutely love a good matte lipstick. More often than not, a no-shine lippie has more staying power than its traditional glossy counterparts and delivers intense color, two qualities my lips and I are all about. My latest obsession, though, is equal parts modern and nostalgic. So when I found out that Lancome was releasing a matte version of its cult-favorite Juicy Shaker ($21), my heart skipped a beat. The lip gloss shakers first debuted in April 2016 as a reimagined Juicy Tube ($19) to lend the same sheer (but noticeable) wash of glassy color that sixth graders like me couldn’t get enough of back in the day. The latest update is the Matte Shaker Liquid Lipstick ($22). It gives a healthy dose of #TBT nostalgia while still leaving my...
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