The cosmetics mogul gave what is easily the most candid and in-depth interview so far about her rapidly growing business.
Beauty industry execs, are you listening? Kylie Jenner isn't anywhere near done disrupting the cosmetics industry. The 19-year-old gave what is easily her most candid and in-depth interview so far to WWD about her rapidly exploding cosmetics empire, along with mother Kris Jenner (who is the chief financial officer of Kylie Cosmetics).
The interview marked the first time that the specific monetary scale of the business has been disclosed publicly, with the Jenners reported a whopping $420 million in retail sales in just 18 months for the company, even providing supporting documentation to the publication. For scale, WWD compares that number to Tom Ford Beauty, which reportedly reached $500 million in revenue after a...
Kylie Jenner, almost-19-year-old and empress of her own beauty empire, just unveiled the next product launch from Kylie Cosmetics—and it is by far the biggest launch she's ever done. The soon-to-be-birthday-girl announced her newest #SummerSurprise on Snapchat (because where else?) this afternoon, revealing what's inside that little black pouch she's been teasing on social media all week.
stay tuned on my snapchat tomorrow to watch me unwrap the next summer surprise. Any guesses? -Kylie xo
Kylie Cosmetics(@kyliecosmetics)님이 게시한 사진님, 2016 7월 30 오후 11:48 PDT
Kylie shared a series of snaps—taken outside because she "loves showing her new products in the sunlight"—to unveil the contents of the mysterious bag.
Kylie Jenner Snapchats(@kylizzlesnapchats)님이 게시한 동영상님, 2016 7월 31 오후 1:37 PDT
Though Kylie Jenner‘s lip kits have already reached cult status, at least among her ride-or-die fans, the Better Business Bureau isn’t impressed. They slapped her with an “F” rating and one out of five stars, so—sounds like they are not fans. Sorry, Kyles.
You wouldn’t know it by looking at Kylie Cosmetics’ social media accounts—the Instagram is all models wearing red lipstick in bathtubs with rose petals and delicately arranged Lip Kits in clever designs—but the fledgling company has been having some growing pains since they launched seven months ago and sold out a minute later. For example, there was that whole pesky problem they had when tons of Lip Kits went missing because of their super-obvious packaging.
Mad people got empty boxes delivered or flat-out didn’t...