Back in August 2017 rapper Kendrick Lamar announced he'd officially joined the Nikefamily, ending his previous partnership with Reebok. In December fans got an idea of what to expect from the collaboration in an Instagram post with the caption DON'T TRIP. CORTEZ KENNY
DON'T TRIP. CORTEZ KENNY
Kendrick Lamar(@kendricklamar)님의 공유 게시물님, 2017 12월 18 7:07오후 PST
Yesterday Lamar dropped another hint, stepping out in all-white pair with "DAMN." emblazoned on the side for his performance at the 2018 NCAA College Football National Championship.
CORTEZ KENNY I
Kendrick Lamar(@kendricklamar)님의 공유 게시물님, 2018 1월 8 10:00오후 PST