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11 Aug

Adidas Originals Drops Its First Campaign With Kendall Jenner

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Today, Adidas dropped its latest Originals campaign starring none other than Kendall Jenner, who first announced her ambassadorship for the German sportswear giant with a Twitter post back in May.
It's Jenner's first major endorsement since her infamous Pepsi commercial was pulled in April, but there's nothing particularly new―or original―about casting an Insta-famous supermodel in athletic ads. It's a tried-and-true formula that's already been well exploited by other big brands. In 2017 alone we've witnessed: Gigi Hadid for Reebok, Bella Hadid for Nike, and Kylie Jenner (HBD!) for Puma. But at least with Kendall and Adidas, there's already a family connection with Kanye West's Yeezy collection for Adidas.

Remixed to a cover of Frank Sinatra's "My Way," the new Adidas Original video features Jenner incubating in what appears...
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