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9 Feb

The Affluencers Influencers Who Have Actual Influence

Bryanboy was feeling reflective. It was a cold, gray afternoon, and the fire in the drawing room of the Greenwich Hotel was cozy and warm. He ordered some tea and was touched by the smiling waitress who brought him a plate of cookies; whether or not he’d eat them was beside the point. He’d been recognized and appreciated, and that felt even nicer than the butteriest bite. Bryan, whose real last name is Yambao, has been a public fashion figure for about a decade, ever since the blog he started as an acne-scarred teenager in the Philippines went viral and Marc Jacobs cold-called him and, after convincing Bryan it wasn’t all a prank, explained that he’d be naming a bag after him and...
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