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19 Sep

Selena Gomez Just Unveiled Her First Puma Campaign


Selena Gomez, the face of Louis Vuitton and Coach, is now expanding her fashion portfolio to athleisure. The singer announced on Instagram this afternoon that she is officially a Puma partner with a fiery shot of her in a Puma sports bra and leggings:

Officially a part of the fam @puma #pumapartner
Selena Gomez(@selenagomez)님의 공유 게시물님, 2017 9월 18 오전 10:00 PDT

Her boyfriend, The Weeknd, liked and commented on it, of course:


He also posted an Insta story on it on his account:


Puma confirmed the news on its Instagram with another shot from Gomez's campaign, featuring the singer doing her best come-hither face in shorts, a tank, and sneakers:

Fearless talent and 👑 of Instagram joins the family. @selenagomez...
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1 Sep

How to Shop the Best Vintage Denim on Instagram

Photographed by Franco Rubartelli, Vogue, January 15, 1968

Finding good vintage denim is difficult—finding that perfect pair online is even harder. Or at least it was until a new wave of vintage denim dealers started selling their stock on Instagram. Now, it’s possible to look through someone’s personal denim archive—perhaps physically located across the country—and send a direct message to the dealer to snag a unique piece on the spot. Thanks to near-daily updates, the hunt can become addicting, and it’s a race to write in before the caption changes to sold. Here, seven Instagram accounts that are changing the vintage denim game—stumbling across that one-off denim jacket has never been easier.

Just listed these amazing patched Levi's 🌄 who's gonna snag 'em? {sold} NOIROHIO VINTAGE(@noirohio)님의 공유 게시물님, 2017 8월 11...
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30 Aug

Paris Hilton Got Her Hair Braided, So She Must Be at Burning Man: The Best Instagrams to Emerge So Far

The annual Burning Man festival, which sees the construction of a small tent-opolis in Nevada's Black Rock Desert each year, got underway Sunday, bringing out devotees of the bacchanal—self-described "Burners"—clad in the usual Barbie-meets-Mad Max fantasy looks. (After all, the festival even offers a custom tailoring table for any inevitable wardrobe malfunctions.) For the uninitiated, the festival, which was founded in 1986, has garnered a reputation as a hedonistic spectacle for prominent Hollywood and Silicon Valley figures, a weeklong spirit quest of sorts during which participants make "theme camps" in the temporary Black Rock City. (This year's themes include such heady titles as ")*(Aloha = H'Aloha," "404: Village Not Found," and ""#Octothorpe.") It has earned so much cult appeal that its attendees...
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25 Aug

Are You Even Instagram-Famous If You Don’t Own These Sunglasses?

As a retort to the usually mocking meme format "In 2017, we'll have [done something tremendous] / 2017: [something tremendously stupid]," we actually do have cool stuff: We can shop on Instagram. Whether that's thumbing a photo to be transported directly to a website or seeing the same puff-sleeve top on various influencers until it enters your subconsciousness, social media factoring into the buying process is a thoroughly modern invention. Don't believe me? Think about the smaller e-tailers that show up on your Discover page—and what handmade linen dresses/vintage cardigans you might've bought from them. And take an inventory of this summer's greatest hits, including the much-copied shoulder-tie Reformation dress and basket bags aplenty, whose success can be owed to their...
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25 Aug

Dior’s Sending Instagram Chain Letters For a Good Cause


Chain letters usually get a bad rap, but Dior is about to change that narrative. Launching today on Instagram, The Dior Love Chain is new, sure-to-be viral campaign, that asks the deep question 'And you? What would you do for love?"

And you, what would you do for love? Our everlasting #missdior, Natalie Portman, begins the #diorlovechain coming soon! #natalieportman @diorparfums #diorparfums
Dior Official(@dior)님의 공유 게시물님, 2017 8월 23 오전 12:58 PDT

And you, what would you do for love? Stay tuned as Robert Pattinson, the handsome face of #diorhomme, starts the #diorlovechain! #robertpattinson #diorparfums @diorparfums

Dior Official(@dior)님의 공유 게시물님, 2017 8월 23 오전 7:27 PDT

Faces of the brand―including Natalie Portman, Robert Pattinson, Camile Rowe, and Jennifer Lawrence―kick of the chain and want you...
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24 Aug

Glitter Face Masks Are Coming To Take Over Your Instagram Feed


In an era where rainbow-colored unicorn makeup and '90s trend resurrection have become almost de rigeur, it's hardly a surprise that glitter has returned from the relative obscurity of music festivals and Halloween costumes. And while we've been loving the resurgence of sparkly products (and the slews of new techniques to make wearing them a little more country club than club kid) we're honestly a little shocked that nobody has thought to combine our favorite shimmering staple with another modern beauty must: the face mask. Until now, that is.

We love a glitter party! Say hello to #GLITTERMASK, a peel-off firming treatment (with NO leave behind!) launching in @Sephora this Holiday 2017. Serious skincare can be fun. #GLAMGLOW #HELLOSEXY GLAMGLOW(@glamglow)님의 공유 게시물님, 2017 8월 22...
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22 Aug

How To Buy Vintage on Instagram Like a Pro


There's a certain magic in thrift shopping; rifling through racks of previously owned clothing, looking for hidden treasures. Today, however, digital thrifting is on the rise, especially on Instagram. Users can scroll through their feed, and purchase a desired piece directly from the shop by commenting or direct messaging the account. For the inexperienced, the process may seem daunting. Here, 5 of Instagram's most popular thrift shop owners explain how they got started, how it all works, and more.

Simple little sheer romantic off the shoulder top | size varies | $38 | SOLD
The Zoo Boutique(@the___zoo)님의 공유 게시물님, 2017 8월 14 오후 2:55 PDT

Store name: The Zoo Boutique Handle: @the__zoo How did you become interested in vintage? I got into vintage the way I imagine a...
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21 Aug

This Korean Fashion Designer Is Taking Over Your Insta-Feed

In the age of Instagram, you can thinkyou haven't heard of a brand or designer, but in actuality, you've scrolled by (or even "double-tapped") his or her designs. Such is likely the case with Yune Ho, a Korean designer who got his start working for Michael Kors and Tommy Hilfiger. If you follow a handful of popular fashion bloggers, chances are you've seen his easy dresses and all-around wearable styles before and didn't even realize it. As you can see by the ahead #OOTDs, Ho has become known for tailoring beautiful items in luxurious fabrics that are perfect for everyday wear. His fall '17 collection, in particular, is all about deconstruction and reconstruction, and was (interestingly enough) inspired by plastic chairs. Intrigued?...
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27 Jul

Black Women Using Ancient Healing Methods As Resistance

On Instagram, #selfcare makes for good content. Users have tagged over 2.5 million posts—acai bowls, atmospheric candles, yoga mats, green juice—with the hashtag. Over 75,000 people are practicing it on #selfcaresunday, and more than 25,000 photos bear witness to the fact that #selfcarematters. And it does; marginalized populations have performed self-care for centuries in the face of systemic oppression. But the term, whether it refers to critical activist work or a kind of spiritual nourishment, suggests that it's possible to practice care on our own. The truth is we exist in matrices of allies and friends who do this work for us. If we're honest, it isn't #selfcare. It's #squadcare. This week, scholars at Wake Forest University go deep on just...
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24 Jul

The Best Fashion Instagrams Of The Week

Summer seems to be expressing itself through hot-hued clothing this week, and on Instagram, red was the warmest color of them all. Slick Woods emanated attitude in a fiery off-the-shoulder knit dress; to top it off, she wore scrawled-on sneakers to match the graffiti-ed door behind her. The rapper Future also looked cool as ever in his red tracksuit with white sneakers, leisurely flying on on a private jet. Offering a more polished take on the color, model Anna Mila posed in a vermillion ‘70s-style suit with a McDonald's yellow button-up. And for those still hungry for more of the red-hot red Louis Vuitton x Supreme collaboration, Tabitha Simmons was the envy of every hypebeast in a monogrammed hoodie. (Something...
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