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25 Apr

Amber Heard Isn’t The Only Celebrity Using Beauty To Confirm A Relationship

There are two types of celebrity couples in this world: those who flaunt their relationship so aggressively, you'd think they were filming a pilot for the re-make of Newlyweds, and those who consider double-tapping an S.O.'s photo a blatant form of PDA. And while we fully respect the latter's personal space, sometimes it's nice to get a little confirmation of the "are they or aren't they?" question. Pics or it didn't happen, right? Which is why we all emoji-clapped when Selena Gomez confirmed her relationship with The Weeknd via a photo of them wearing matching shades. Ditto to Jennifer Lopez, who posted an entangled sneaker shot with A. Rod. But it was Amber Heard's sly relationship announcement yesterday that we appreciated...
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20 Apr

New Mom Irina Shayk Posts a Bikini Shot On Instagram

Irina Shayk has been very quiet about both her relationship with Bradley Cooper (the two have been dating since spring 2015) and her pregnancy. Even after reportedly giving birth in March, there's been no confirmation or indication of the big event on her social media.
On Instagram, she had only been posting old promotional photos or images from previous shoots. Then yesterday, she seemingly posted her first present-day photo–"#currentsituation" she captioned it–of herself wearing a bikini in a pool.

Pre-sunset 🌅😍 #currentsituation
irinashayk(@irinashayk)님의 공유 게시물님, 2017 4월 18 오후 7:30 PDT

DAMN (!!!) is all we'll say.


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14 Apr

Pretty Or Creepy? Feather Brows Are The Most Love-It-or-Hate-It Trend To Hit Instagram Yet


As far as we knew, the outer bounds of eyebrow creativity were limited to coloring, bejeweling, and maybe some highlighting. But then Finnish MUA Stella Sironen made one small parting for makeup kind, one giant leap for exciting ideas in beauty.
Earlier the week, Sironen posted the first known photo of what she'd later call the #featherbrow, in which the arch's hairs are split down the middle using a glue stick (!!!) for an effect that resembles barbs diverging along a quill. Note 1: She credits her friend Leevi for dreaming up the avian look while brushing her brows. And Note 2 : Get a load of that holographic eye and blue mascara—really nice.

so i'm starting this new brow trend please...
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11 Apr

McDonald’s Just Launched Spring’s Most Instagram-Worthy Drink


Cherry blossoms signal the true arrival of spring around the world, and their blooms are a beautiful reminder that summer fun is just around the corner. They also inspire some of the most beautiful seasonal beverages, like last year’s Sakura Frappuccino from Starbucks. This year, McDonald’s Japan is heeding our call for sakura-inspired bevvies with the cutest, pinkest drink yet.


To coincide with Japan’s national Sakura festival, McDonald’s has launched the “Sakura McFloat,” a sparkling pink cherry-flavored soda topped with their soft serve. If ice cream isn’t your thing, you can order it without, called a McFizz. The Instagram-worthy drinks are available on the menu at select restaurants along with Sakura-inspired burgers and pink fries!

🌸 Sakura McFloat 🌸 It's...
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10 Apr

5 Bold Beauty Lessons From Instagram’s Wildest Makeup Star

Slithering snakes with flecks of ice blue; sherbet-hued flames; rainbow lines extended into feline flicks. These are just a few of the otherworldly designs Nashville-based @claropsyche, née Juliana Horner, draws around her brown almond-shaped eyes and shares with her nearly 40,000 followers. “I like to show off,” says the 25-year-old Pratt Institute graduate who recently exchanged thread and needles for makeup brushes and palettes. “With fashion you can do a beautiful inseam, but no one will see it. With makeup, details are visible immediately.” Though, like fashion, she has found that mastering those details takes both practice and the right tools. Here, Horner sounds off on the rules for creating a bold statement look of your own. Look for Inspiration Everywhere“You...
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10 Apr

A Disney x The Face Shop Makeup Collection Is Here

Disney-themed Korean beauty products have landed. That’s right: Two of your favorite things ever have collided in a collaboration of your dreams. The animated characters have partnered with Korean beauty brand the Face Shop to create a line of products that include Disney Princess sheet masks and Mickey Mouse lip tint. Yes, it's everything. Some of the new products have packaging branded with your favorite childhood characters. There's concealer, eye shadow, bronzer, and the like that have images of Monsters Inc., Donald Duck, and Minnie and Mickey. There are sheet masks from characters such as Snow White, Ariel, and Sleeping Beauty that — though an image has yet to be released of the actual mask — we’re hoping makes the user...
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6 Apr

This 5-Year-Old’s Unicorn Makeup Tutorial Is the Cutest Thing You’ll See This Week

All the unicorn-inspired glitter, highlighters, and lipsticks that have launched lately are basically our Lisa Frank-filled childhood dreams come true. Just when we thought the trend couldn't get cute enough, we stumbled upon a five-year-old's unicorn makeup tutorial. Charli Rose has watched her makeup artist mom, Katrina Liza, make beauty tutorials for basically her whole life. When she saw Tarte's new Make Believe in Yourself Collection — the perfect name for a little dreamer — Charli Rose begged her mom to let her make her own video. (Yup, the magical products were literally a child's dream come true.) The result: the most adorable beauty tutorial you'll see this week (or maybe ever). Katrina Liza, better known as @_themakeupdoll to her about...
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5 Apr

Makeup Artist Mimi Choi Creates Mind-Blowing Optical Illusions on Herself

Mimi Choi is a 31-year-old makeup artist from Vancouver, Canada who creates completely stunning hyperreal optical illusions on herself. She’s transformed her hand into a realistic piece of sushi and added multiple eyes and lips to her face for a super trippy effect — and recently, her work has been going viral on Instagram. Speaking to Allure, Choi explained her process and where she finds inspo. "When I do illusions now, I draw my inspiration mostly from my surroundings, photography, paintings, and emotions. I try not to look at other makeup artists's work too much and challenge myself to produce original, unique work," she says. "My main goal each time I do a new look is to beat myself from yesterday...
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5 Apr

22 Signs You Are a Legitimate Fashion Girl

Image Source: Getty / Kirstin Sinclair

Don't expect your mom, your guy friends, or your significant others to "get" your love for overalls or #ootd selfies. There are some things only your fashion friends will understand.

Since we spend a lot of time discussing exactly these kinds of things, we've put together something of a list to celebrate the fashion-girl things we all do. They may seem strange to other people, but to us, they're totally normal. So, if you've got a style-obsessed friend, or if you are that friend, this one's for you.

Image Source: Getty / Kirstin Sinclair
Image Source: Getty / Kirstin Sinclair
You own six pairs of sneakers, and none are actually the kind you'd work out in. You were wearing crop tops in 2011, despite your disapproving friends. Now, you can barely...
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4 Apr

MAKEUPEYES Orange Eye Shadow: How to Try the Trend at Home

Orange evokes thoughts of PSLs, falling leaves, and presidential skin tones. But just recently, orange eye shadow was all over the fall 2017 runways. Even though it's only spring, the orange eye shadow is already popping up on celebrity's lids. Just a couple days ago, Allure editors collectively freaked out over Selena Gomez's metallic pumpkin winged shadow at the premiere of the new Netflix show she produced, 13 Reasons Why. Zendaya and Jessica Chastain recently gave the latest eye makeup a go, too. For the Kids' Choice Awards, Zendaya coordinated her eye makeup with her metallic slip dress for a chic matchy-matchy look. Chastain, on the other hand, opted for a a more sultry orange-y smoky eye for the premiere...
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