Spring is the season for dreamy ethereal romance, and H&M‘s Spring collection delivers just that. The collection features loose blouses, embroidered crop tops, tulle skirts both short and long, and sundresses in light, wearable fabrics accentuated with ruffled frills, lace, embroidery and – of course – floral prints that’ll make you want to prance through a sun-kissed meadow.
Wear these soft romantic pieces alongside the sturdier tailored silhouette of rugged classics like khaki chinos and safari jackets for a feminine twist. Or add subtle glam with a few dainty accessories like slim necklaces and stackable bracelets for effortless sophistication!
Complete the look with loose tousled hair and fresh spring makeup look.
Here are the pieces we can’t wait to wear.
If there’s one thing to know about fashion, it’s that it’s always evolving. Borders blur and norms are challenged. Take for example menswear and womenswear influencing each other (think: boy-borrowed blazer jackets and wingtip oxfords). You know this. I know this. H&M knows this, and that’s why they’re launching a unisex denim collection called Denim United.
On behalf of the Swedish clothing brand, spokesperson Marybeth Schmitt said it best: “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.”
Ask anyone and they'll tell you that times are changing when it comes to Fashion Week. Tommy Hilfiger's decamped to L.A., Proenza Schouler's heading for Paris, and as for H&M? Well they're hopping on the see now, buy now train.
On March 1, the H&M Studio line (the name of H&M's elevated seasonal collections) will be presented during Paris Fashion Week for the brand's first-ever 'see now, buy now' show. It will be available to customers on hm.com immediately following the show and in select stores beginning March 2. But we've already got a sneak peek of what you can expect from the new collection.
If there's one thing that models know, it's their denim. It should come as no surprise then that H&M has tapped Hailey Baldwin, she of Insta-model fame, to star in the brand's Denim Days campaign that launched earlier this week.
Let's Hear It For the Supers
Anita Ko's delicate yet statement making fine jewelry has become a signifier of in-the-know girls. Ko is extending her reach with the upcoming launch of her e-commerce website, anitako.com tomorrow, November 16 to coincide with the debut of a new campaign featuring '90s icon, actress and enduring beauty Amber Valetta, outfitted in Ko's classics and new pieces.