To top
20 Oct

What We Can Learn From H&M x Erdem’s Secret Garden Runway Show And Party


To announce the launch of Erdem’s forthcoming collaboration with H&M, London-based designer Erdem Moralioglu brought an old English secret garden to Los Angeles. Walls of flowers and a swaying chandelier were the perfect backdrop to frame the designer and retail giant’s romantic eveningwear and coordinating suits. If Wednesday Adams ever married her true love in the English countryside, the set of Erdem and H&M’s collaboration would serve as the perfect inspiration.

The collection is chock full of signature Erdem items: Models descended from a large balcony wearing a series of floral-print dresses—some knee-length, some full gowns, some with cut-outs, bows, sheer details, and frills—an adorable pajama set, suits, and tweed. But Moraliouglu also planned some unexpected standout moments,...
Continue reading
15 Sep

Naomi Campbell Lip Syncs In Tokyo For H&M’s Fall Campaign


Back in the '90s, Naomi Campbell worked with H&M on a series of commercials and campaigns. Now, over 20 years later, the supermodel is joining forces with the Swedish retailer once again for its Fall 2017 campaign video.
Shot in Tokyo, the short film stars Campbell leading a lip sync karaoke session around the Japanese city. Offering a look at both Tokyo's nightlife scene and H&M's fall collection, the quirky video celebrates masculine-meets-feminine power dressing as models lip sync along to the 1980s hit, "WHAM!"
As for Campbell, she was excited to be working with H&M again. "It’s always an honor when a brand comes back to you 20 years later," she told"I love Tokyo, so any excuse to be there, I’m happy."

Continue reading
8 Sep

The Weeknd Shares A First Look At His New H&M Collection


The 'Starboy' singer is back with another collection for the retailer.

Following a successful collaboration with H&M last spring, The Weeknd is back with a second collection for the Swedish retailer this fall.
The singer shared a first look at the new pieces on Instagram today, posing in a purple and black varsity jacket embroidered with a "W" and black patches. According to his caption, the collection is set to hit stores and online September 28th.

Announcing second collab with @HM for the Fall. The collection drops September 28 in store and online. Stay tuned ⚡️⚡️⚡️
The Weeknd(@theweeknd)님의 공유 게시물님, 2017 9월 6 오전 11:59 PDT

While it's unclear how many pieces will be included in the singer's second collection for the fast fashion retailer, his...
Continue reading
17 Jul

H&M Announced Erdem Will Be Its Next Designer Collaboration


One of Kate Middleton’s favorite designers, Erdem Moralioglu of Erdem, will be H&M’s newest designer collaborator (last year’s was Kenzo). For the first time ever, Erdem will create both a women’s and men’s collection. “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection, which I have never done before,” Moralioglu said in a press release.

Baz Luhrmann, a filmmaker who has never shied away from a lush print, will be creating the visuals. “For me fashion is always about more than just clothing, it is a form of expression — a stand-alone art form,” he said. The collection debuts November 2 but you can watch the teaser film, which features lots of dramatic running...
Continue reading
14 Jul

Erdem Is This Year’s H&M Designer Collaboration

Erdem is officially the latest brand to team up with H&M. London-based designer Erdem Moralıoğlu is bringing his romantic silhouettes and prints to the fast-fashion retailer with new women's apparel and his first-ever menswear collection. The capsule will "reinterpret the design themes from some of his most celebrated collections," according to a press release. "I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time," the designer said in a release. Erdem is the newest addition to the slew of brands tapped by H&M, following...
Continue reading
20 Apr

Turning Pollution Into High Fashion. H&M Makes Recyclable Waste Look So Good!

Sustainability is the key to creating the H&M Conscious Exclusive collection this year. Focusing on using BIONIC® – a polyester, a sustainable material made totally of plastics that have been recycled from shoreline waste, the Swedish brand visioned a band of ecologically made clothing and accessories that’ll trigger the human senses. “For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt. They managed to capture the freshness of spring in one-star piece called the Serpentine dress. It is this...
Continue reading
30 Mar

How To Wear H&M’s Gorgeous Spring Collection


Spring is the season for dreamy ethereal romance, and H&M‘s Spring collection delivers just that. The collection features loose blouses, embroidered crop tops, tulle skirts both short and long, and sundresses in light, wearable fabrics accentuated with ruffled frills, lace, embroidery and – of course – floral prints that’ll make you want to prance through a sun-kissed meadow.


Wear these soft romantic pieces alongside the sturdier tailored silhouette of rugged classics like khaki chinos and safari jackets for a feminine twist. Or add subtle glam with a few dainty accessories like slim necklaces and stackable bracelets for effortless sophistication!
Complete the look with loose tousled hair and fresh spring makeup look.
Here are the pieces we can’t wait to wear.

Continue reading
10 Mar

H&M Is Launching the Unisex Line of Our Dreams


If there’s one thing to know about fashion, it’s that it’s always evolving. Borders blur and norms are challenged. Take for example menswear and womenswear influencing each other (think: boy-borrowed blazer jackets and wingtip oxfords). You know this. I know this. H&M knows this, and that’s why they’re launching a unisex denim collection called Denim United.


On behalf of the Swedish clothing brand, spokesperson Marybeth Schmitt said it best: “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.”

The denim line will feature oversized silhouettes and a...
Continue reading
3 Mar

H&M Puts On a Love-Inspired Show At Paris Fashion Week

On Wednesday, H&M showed their spring 2017 Studio Collection, a see-now, buy-now line that was a first for the brand. "It feels kind of natural to do this because this is what we do when we have designer collaborations," H&M's Head of Design Ann-Sofie Johansson told me backstage ahead of the show. "We've been following what everyone is doing, of course, and we've done the more traditional way before this that's really nice as well, but this is a way of getting a little closer to our customers I think," Johansson said of why the brand decided to switch sale strategies. "We are there for them. And sometimes they're a little impatient and it's hard for them to wait half...
Continue reading
2 Mar

H&M Spring 2017: The Exact Drugstore Lipstick Used For the Brand’s Runway Show in Paris

Paris Fashion Week is about as fancy as you think it is. Show are held at places like the Louvre and the Rodin Museum. Models saunter about in outfits that cost the same as a mortgage. On a house. And the hair and makeup products used backstage are normally pretty price-y. But today, at the H&M spring 2017 show in Paris, makeup artist Mark Carrasquillo (who I once nervously helped assist during London Fashion Week) broke out a lipstick that costs a mere four bucks and can be found at most drugstores around the U.S. While wandering down a street full of beauty supply stores in Paris, Carrasquillo came upon a shop full of cheapie makeup, but cheapie makeup that was...
Continue reading