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29 Nov

Nicki Minaj And Jesse Williams Play Mom And Dad In New H&M Commercial

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H&M, recognizing that Nicki Minaj can play a character better than most, scooped her up for their latest holiday commercial campaign. In the three minute video, she stars alongside actor-activist Jesse Williams as two parents reading their daughter a bedtime story. Filmed by photographer Tim Walker and director Johan Renck, the short video shows Minaj and Williams transform into magical fairies while reading their daughter a book:

Domestic Nicki might be our new favorite Nicki.

From Paper

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1 Nov

Nicki Minaj Is Starring In H&M’s New Holiday Campaign


Nicki Minaj, who already has two lipstick collections with M.A.C. Cosmetics under her belt, can now add an H&M campaign to her resume. Today, the Swedish fast-fashion retailer announced that the rapper and model will star in the brand's upcoming holiday campaign.
Minaj posted the photo from the campaign on Instagram, captioning it, "All new @hmHoliday Campaign shot in Scotland. Stay tuned."

All new @hm Holiday Campaign shot in Scotland. Stay tuned. 🎀 #HM
Barbie®(@nickiminaj)님의 공유 게시물님, 2017 10월 31 오전 4:39 PDT

Back in May, H&M dressed Minaj in a custom gown with a cascading black-and-red train for the Met Gala. On the red carpet, Minaj revealed that she was working on a "special collaboration" and a capsule collection with H&M. "I have a special collaboration coming out with H&M this...
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25 Oct

Zendaya Is On A Retro Style Streak And We’re Loving Every Moment Of It


The ultimate fashion throwback.

Zendaya's fashion game is usually two steps ahead of everyone else's, but lately, the actress has been throwing it back to the '50s, '60s, and '70s for her style inspiration—and the result is so refreshing.
The streak kicked off at the Erdem x H&M show last week, where Zendaya sported a floral A-line skirt and cable-knit sweater from the collection with Casadei heels. The biggest throwback aspect was in her hair, which she wore as a voluminous, Hairspray-esque bouffant.

Next came this look from Calvin Klein's Spring 2018 collection, which she wore on the GLSEN Respect Awards red carpet in LA. Though the look came fresh off the runway, Zendaya gave it a vintage touch...
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20 Oct

What We Can Learn From H&M x Erdem’s Secret Garden Runway Show And Party


To announce the launch of Erdem’s forthcoming collaboration with H&M, London-based designer Erdem Moralioglu brought an old English secret garden to Los Angeles. Walls of flowers and a swaying chandelier were the perfect backdrop to frame the designer and retail giant’s romantic eveningwear and coordinating suits. If Wednesday Adams ever married her true love in the English countryside, the set of Erdem and H&M’s collaboration would serve as the perfect inspiration.

The collection is chock full of signature Erdem items: Models descended from a large balcony wearing a series of floral-print dresses—some knee-length, some full gowns, some with cut-outs, bows, sheer details, and frills—an adorable pajama set, suits, and tweed. But Moraliouglu also planned some unexpected standout moments,...
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15 Sep

Naomi Campbell Lip Syncs In Tokyo For H&M’s Fall Campaign


Back in the '90s, Naomi Campbell worked with H&M on a series of commercials and campaigns. Now, over 20 years later, the supermodel is joining forces with the Swedish retailer once again for its Fall 2017 campaign video.
Shot in Tokyo, the short film stars Campbell leading a lip sync karaoke session around the Japanese city. Offering a look at both Tokyo's nightlife scene and H&M's fall collection, the quirky video celebrates masculine-meets-feminine power dressing as models lip sync along to the 1980s hit, "WHAM!"
As for Campbell, she was excited to be working with H&M again. "It’s always an honor when a brand comes back to you 20 years later," she told"I love Tokyo, so any excuse to be there, I’m happy."

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8 Sep

The Weeknd Shares A First Look At His New H&M Collection


The 'Starboy' singer is back with another collection for the retailer.

Following a successful collaboration with H&M last spring, The Weeknd is back with a second collection for the Swedish retailer this fall.
The singer shared a first look at the new pieces on Instagram today, posing in a purple and black varsity jacket embroidered with a "W" and black patches. According to his caption, the collection is set to hit stores and online September 28th.

Announcing second collab with @HM for the Fall. The collection drops September 28 in store and online. Stay tuned ⚡️⚡️⚡️
The Weeknd(@theweeknd)님의 공유 게시물님, 2017 9월 6 오전 11:59 PDT

While it's unclear how many pieces will be included in the singer's second collection for the fast fashion retailer, his...
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17 Jul

H&M Announced Erdem Will Be Its Next Designer Collaboration


One of Kate Middleton’s favorite designers, Erdem Moralioglu of Erdem, will be H&M’s newest designer collaborator (last year’s was Kenzo). For the first time ever, Erdem will create both a women’s and men’s collection. “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection, which I have never done before,” Moralioglu said in a press release.

Baz Luhrmann, a filmmaker who has never shied away from a lush print, will be creating the visuals. “For me fashion is always about more than just clothing, it is a form of expression — a stand-alone art form,” he said. The collection debuts November 2 but you can watch the teaser film, which features lots of dramatic running...
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14 Jul

Erdem Is This Year’s H&M Designer Collaboration

Erdem is officially the latest brand to team up with H&M. London-based designer Erdem Moralıoğlu is bringing his romantic silhouettes and prints to the fast-fashion retailer with new women's apparel and his first-ever menswear collection. The capsule will "reinterpret the design themes from some of his most celebrated collections," according to a press release. "I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time," the designer said in a release. Erdem is the newest addition to the slew of brands tapped by H&M, following...
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20 Apr

Turning Pollution Into High Fashion. H&M Makes Recyclable Waste Look So Good!

Sustainability is the key to creating the H&M Conscious Exclusive collection this year. Focusing on using BIONIC® – a polyester, a sustainable material made totally of plastics that have been recycled from shoreline waste, the Swedish brand visioned a band of ecologically made clothing and accessories that’ll trigger the human senses. “For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt. They managed to capture the freshness of spring in one-star piece called the Serpentine dress. It is this...
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30 Mar

How To Wear H&M’s Gorgeous Spring Collection


Spring is the season for dreamy ethereal romance, and H&M‘s Spring collection delivers just that. The collection features loose blouses, embroidered crop tops, tulle skirts both short and long, and sundresses in light, wearable fabrics accentuated with ruffled frills, lace, embroidery and – of course – floral prints that’ll make you want to prance through a sun-kissed meadow.


Wear these soft romantic pieces alongside the sturdier tailored silhouette of rugged classics like khaki chinos and safari jackets for a feminine twist. Or add subtle glam with a few dainty accessories like slim necklaces and stackable bracelets for effortless sophistication!
Complete the look with loose tousled hair and fresh spring makeup look.
Here are the pieces we can’t wait to wear.

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