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20 Apr

Turning Pollution Into High Fashion. H&M Makes Recyclable Waste Look So Good!

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Sustainability is the key to creating the H&M Conscious Exclusive collection this year. Focusing on using BIONIC® – a polyester, a sustainable material made totally of plastics that have been recycled from shoreline waste, the Swedish brand visioned a band of ecologically made clothing and accessories that’ll trigger the human senses. “For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt. They managed to capture the freshness of spring in one-star piece called the Serpentine dress. It is this...
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30 Mar

How To Wear H&M’s Gorgeous Spring Collection

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Spring is the season for dreamy ethereal romance, and H&M‘s Spring collection delivers just that. The collection features loose blouses, embroidered crop tops, tulle skirts both short and long, and sundresses in light, wearable fabrics accentuated with ruffled frills, lace, embroidery and – of course – floral prints that’ll make you want to prance through a sun-kissed meadow.

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Wear these soft romantic pieces alongside the sturdier tailored silhouette of rugged classics like khaki chinos and safari jackets for a feminine twist. Or add subtle glam with a few dainty accessories like slim necklaces and stackable bracelets for effortless sophistication!
Complete the look with loose tousled hair and fresh spring makeup look.
Here are the pieces we can’t wait to wear.

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10 Mar

H&M Is Launching the Unisex Line of Our Dreams

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If there’s one thing to know about fashion, it’s that it’s always evolving. Borders blur and norms are challenged. Take for example menswear and womenswear influencing each other (think: boy-borrowed blazer jackets and wingtip oxfords). You know this. I know this. H&M knows this, and that’s why they’re launching a unisex denim collection called Denim United.

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On behalf of the Swedish clothing brand, spokesperson Marybeth Schmitt said it best: “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.”

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The denim line will feature oversized silhouettes and a...
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3 Mar

H&M Puts On a Love-Inspired Show At Paris Fashion Week

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On Wednesday, H&M showed their spring 2017 Studio Collection, a see-now, buy-now line that was a first for the brand. "It feels kind of natural to do this because this is what we do when we have designer collaborations," H&M's Head of Design Ann-Sofie Johansson told me backstage ahead of the show. "We've been following what everyone is doing, of course, and we've done the more traditional way before this that's really nice as well, but this is a way of getting a little closer to our customers I think," Johansson said of why the brand decided to switch sale strategies. "We are there for them. And sometimes they're a little impatient and it's hard for them to wait half...
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2 Mar

H&M Spring 2017: The Exact Drugstore Lipstick Used For the Brand’s Runway Show in Paris

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Paris Fashion Week is about as fancy as you think it is. Show are held at places like the Louvre and the Rodin Museum. Models saunter about in outfits that cost the same as a mortgage. On a house. And the hair and makeup products used backstage are normally pretty price-y. But today, at the H&M spring 2017 show in Paris, makeup artist Mark Carrasquillo (who I once nervously helped assist during London Fashion Week) broke out a lipstick that costs a mere four bucks and can be found at most drugstores around the U.S. While wandering down a street full of beauty supply stores in Paris, Carrasquillo came upon a shop full of cheapie makeup, but cheapie makeup that was...
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27 Feb

H&M and Zara Larsson Have Your Spring Wardrobe Covered

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If you’re a pop star, you can go the expected route of throwing a party to celebrate the release of your first full-length album, but if you’re Zara Larsson, you team up with H&M to share your new music and create an exclusive capsule collection. Just in time for your spring wardrobe planning, the retailer and the Swedish singer who was named of Time magazine’s 30 Most Influential Teens of 2016, will launch the special collection that Larsson developed with H&M’s design team in selected stores and online at hm.com on May 18. “I’m so happy to be working with H&M on this collaboration,” Larsson said in a statement. “I’ve always loved the brand, they’re fun and accessible to all kinds of...
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22 Feb

H&M Joins The See Now, Buy Now Movement For Paris Fashion Week

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Ask anyone and they'll tell you that times are changing when it comes to Fashion Week. Tommy Hilfiger's decamped to L.A., Proenza Schouler's heading for Paris, and as for H&M? Well they're hopping on the see now, buy now train.

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H&M

On March 1, the H&M Studio line (the name of H&M's elevated seasonal collections) will be presented during Paris Fashion Week for the brand's first-ever 'see now, buy now' show. It will be available to customers on hm.com immediately following the show and in select stores beginning March 2. But we've already got a sneak peek of what you can expect from the new collection.

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H&M
These behind the scenes images from the...
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1 Feb

Hailey Baldwin Does Her Best Claudia Schiffer In H&M’s Denim Days Campaign

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If there's one thing that models know, it's their denim. It should come as no surprise then that H&M has tapped Hailey Baldwin, she of Insta-model fame, to star in the brand's Denim Days campaign that launched earlier this week.

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H&M
"I've been a fan of H&M since I can remember," Baldwin told ELLE.com via email. "It goes so far back that I wouldn't even be able to tell you what the first thing I bought from them was. But I do remember always loving their sweaters, and of course their denim." In the campaign Baldwin models a series of classic denim outfits—mom jeans and a white T-shirt, black skinnies and an army jacket. Fitting as that's the way...
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29 Nov

Wes Anderson Directs a Christmas Ad For H&M

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Since brands usually step up their game during the holidays, H&M pulled the ultimate cinematic exploit for its seasonal campaign—with a Wes Anderson-directed short film. The ad, called "Come Together," runs just under four minutes and stars Adrien Brody, who's previously starred in Anderson's The Grand Budapest Hotel and The Darjeeling Limited. In the video, he plays a thoughtful train conductor who unfortunately breaks the news to his passengers that unpleasant weather conditions have delayed their arrival by 11 hours, and they're forced to spend Christmas on the train. However, with some impressive arts and crafts skills, he puts together a special brunch to celebrate the holiday with those aboard his vehicle. The clip features Anderson's staple visuals—pastel color palettes, retro interiors,...
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17 Nov

Fashion Gets Political, Arty And Ready For a Sparkly Party

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Let's Hear It For the Supers
Anita Ko's delicate yet statement making fine jewelry has become a signifier of in-the-know girls. Ko is extending her reach with the upcoming launch of her e-commerce website, anitako.com tomorrow, November 16 to coincide with the debut of a new campaign featuring '90s icon, actress and enduring beauty Amber Valetta, outfitted in Ko's classics and new pieces.

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Anita Ko
Pop Art Meets the High Street For its second Fashion Loves Art Collection, H&M tapped Alex Katz for a collection, debuting on December 1 during Miami Art Basel. "We are excited to have created a collection with Alex Katz," Pernilla Wohlfahrt, Head of Design and Creative Director at H&M said in a statement, "The collaboration is...
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