To top
12 Feb

Proenza Schouler Brings The Southwest To NYFW With ‘Arizona’ Fragrance Launch


Beloved New York brand Proenza Schouler provided an escape from the blustery rain of this year's NYFW, instead offering a getaway through scent to the quiet solitude and dusty blues and pinks of the Southwest with their new fragrance "Arizona."

Tomorrow order your Arizona Eau de Parfum exclusively on and #proenzaschouler #psfragrance #arizonastories
Proenza Schouler(@proenzaschouler)님의 공유 게시물님, 2018 2월 9 8:01오전 PST

Proenza's Jack McCollough and Lazaro Hernandez debuted the new perfume last night at the Skylight Modern with a recreation of the natural beauty they took in during a trip to the western state. The bottle itself reflects the crystals and geodes found all over the desert state, and the scent is reminiscent of a sweet-smelling cactus flower they...
Continue reading
29 Jan

Louis Vuitton Launches New Fragrance Le Jour Se Lève


The new fragrance will be the 8th in the collection.

Since diving into the new territory of fragrances in 2016, Louis Vuitton has released seven different perfumes. The next variation, Le Jour Se Lève, will be available in stores on March 15. Each perfume, including the latest launch, were carefully crafted at Les Fontaines Parfumées, home to the brand’s master perfumer, Jacques Cavallier Belletrud, which is nestled neatly in the world’s perfume capital—Grasse, France. The newest fragrance, Le Jour Se Lève, which translates to “the day begins” is composed of mandarin, jasmine, cassis, incense, and musk notes. The mandarin note is a new addition to the LV fragrance family. Belletrud states of the inclusion of the ingredient, “Mandarin is a marvellous citrus fruit because...
Continue reading
21 Nov

Actress Haley Bennett Ate Dirt For Her Chloé Fragrance Campaign

Chloé fragrance ads boast some impressive alumna. There’s indie royalty like Chloe Sevigny, model bombshells like Anja Rubik, and Tri-Wizard Tournament star Fleur de la Coeur. The newest addition to the roster is Haley Bennett. She’s an actress (Girl on the Train, The Magnificent Seven), a photography enthusiast, and a self-proclaimed “sunscreen connoisseur,” which happens when—like Bennett—you’re freckled and Floridian. Bennett’s Chloé gig includes a series of commercials and print ads for the house’s latest scent, Absolu de Parfum. It’s an adults-only riff on Chloé’s signature sweetness, with patchouli, vanilla, and the concentrated essence of Rose Centrifolia for more depth. And to ensure we got the memo that this new Chloé fragrance is scented shorthand for French-Girl-Cool, we spoke with Bennett in Paris—where the...
Continue reading
26 Oct

Kim Kardashian West Is Cropping a New Fragrance


Kim Kardashian West is officially releasing a new fragrance. Back in September, West teased her followers with a cryptic post of orchids and subtly tagged a new Instagram account @kkwfragrance. Today, West revealed the first official images of the campaign as well as a launch date.

KKW FRAGRANCE campaign by Mert & Marcus launching November 15
Kim Kardashian West(@kimkardashian)님의 공유 게시물님, 2017 10월 25 오전 9:07 PDT

Shot by Mert & Marcus, the image feature Kardashian shot in black and white wearing a simple white tank top. The caption also announces the November 15 launch date. The fragrance is part of her existing KKW Beauty line, which includes a crème contour and highlighter kit as well as a powder contour and highlighter kit. This isn't the the mogul...
Continue reading
1 Sep

Natalie Portman Channels Sia In New Miss Dior Film

In Natalie Portman's first commercial for the Miss Dior fragrance back in 2015, we watched the actress (almost) walk down the aisle to the crooning of Janis Joplin. Two years later, and in honor of the launch of Miss Dior Eau de Parfum, she's giving it all she's got again, only this time to Sia's "Chandelier." Those of us who are really paying attention will realize this film is a continuation of the first one, with Portman demanding that the man she left at the altar, "Prove it!" (re: his claim that he loves her). Then she jumps off a pier, skids out in a pink convertible, and revisits an emotional highlights reel from her relationship. It's energetic, arresting, and not exactly your...
Continue reading
1 Sep

Tom Ford’s New Fragrance Is Called Fucking Fabulous, Because Of Course It Is

Courtesy of Tom Ford

The scent will drop after his runway show in September.

In beauty news that surprises absolutely no one, Tom Ford is releasing a new fragrance simply called Fucking Fabulous. Yes, that is the real name.

Courtesy of Tom Ford
Courtesy of Tom Ford
The limited edition fragrance is debuting at Ford's spring/summer 2018 runway show in New York on September 6th, and will be exclusively available the next day in Tom Ford boutiques and on The key notes are almond bitter oil, tonka resinoid, orris accord, cashmeran, leather accord, and clary sage oil—which sounds like Fucking Fabulous will be another sexy, earthy, and bold scent from the master of such things. All that bravado comes at a hefty price: $310 for 50ml and $495 for...
Continue reading
30 Aug

Kristen Stewart Dances To Beyoncé In Chanel’s New Perfume Ad


Back in May, Chanel announced that four-year brand ambassador Kristen Stewartwould be the face of the fashion house's latest fragrance, Gabrielle.
Today, the promotional film for Gabrielle launched, and in the minute-long clip overseen by commercial director Ringan Ledwidge, Stewart dances to a Beyoncé track.
Stewart breaks out of a gauzy canister—a cocoon, the brand explained in a statement—and then runs, trails of gauze rippling behind her, full-steam into a wall of Chanel Gabrielle perfume bottles. All the while, Beyoncé's somewhat under-appreciated 2009 ballad "Runnin'" plays.

If you're looking for more of a narrative, well good, that was the point. "We deliberately took the opposite line from storytelling," Thomas du Pré de Saint-Maur, Chanel's head of global creative resources said in a statement. "Instead...
Continue reading
10 Aug

Dakota Johnson, Hari Nef And Petra Collins Star In Gucci’s Dreamy New Fragrance Campaign

Dakota Johnson, Hari Nef and Petra Collins for Gucci Bloom. Photo: Glen Luchford/Gucci

Bloom serves as Alessandro Michele's first women's scent for the label.

After much anticipation following a New York City launch event back in May, the campaign for Gucci Bloom, Alessandro Michele's first women's scent for the label, is finally here — and damn, does it deliver. The series of dreamy photos, which the Italian house rolled out on Instagram on Tuesday, depict Dakota Johnson, Hari Nef and Petra Collins (What. A. Trio.) standing serenely in a lush garden and wearing head-to-toe Gucci florals, of course. The campaign, photographed by Gucci favorite Glen Luchford in New York City, was inspired by "urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined," according to a statement from Michele. "It's a surreal idea of wearing a garden." In...
Continue reading
11 May

Five New Ways To Wear Fragrance For Spring


Once the warmer weather arrives, heady and heavy fragrances can feel too overbearing for sunny spring days. Something soft and subtle feels far more alluring, which is where the latest innovations of the perfume world come in. Byredo leads the pack with its clever brush-on Kabuki Perfume, whilst Jo Malone London has launched its first ever hair mist in time for sunnier days. And for laundry that smells just as good as you, look to Diptyque's multi-use Eau Dominotée, which can be spritzed onto your skin or added to your washes as you see fit. Shop the best below.

Byredo   Now this is clever. Byredo has taken three of its most beloved fragrances - Blanche, Gypsy Water and Bal...
Continue reading
16 Mar

Soft touch


Take your favourite fragrance further. Keep hands scented with the best blends of perfume and soap.

 CHLOÉ AW 17.  From left: JO LOVES Green Orange & Coriander Hand & Body cleanser; BYREDO Suede Hand wash; JO MALONE Orange Blossom Body & Hand wash. CHLOÉ AW 17  From left: DIPTYQUE Art of Body Care Softening Hand wash; EAU D’ITALIE Sandalwood & Vanilla Liquid soap.


Continue reading